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Also from M. Jericho Banks PhD...

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M. Jericho Banks PhD

President, CEO
Forensic Marketing LLC

This is great stuff, straight out of "Blade Runner." I hope it has a big impact because it's fun. It will require variety, of course, because we're used to lots of choices for our digital entertainment. The "pizza making game" will grow tired very quickly. The installations will require...

The first nutritional program I experienced was in '73 at Fleming Foods. I was part of the development team. Since then there have been dozens more across the industry from both retailers and manufacturers. None have really taken hold as a benefit that consumers look for. Let's hope this...

I was disappointed to find that "less" wasn't on the list of PL packaging objectives. "Less" means less layers of packaging. Less excess cardboard and unnecessary plastic. I thought that was a major packaging goal these days.

I was also disappointed not to be given a definition of "sustainable"...

Wow!, "114 million U.S. smartphone users employ check-in services." That's of the 90.1 million total smartphone users in 2011 (source, eMarketer, Aug 2011). Thanks, Forrester Research, for that totally questionable report.

But regardless of the source of information regarding total U.S. smartphones, Roger Saunders, Forrester's assertion (it's definitely not...

Ian! Tell us how you REALLY feel! You said it very, very well.

Is this app a time saver or a time taker? Tesco advising you on everything from gluten content to condom size (to save time, of course)? Or, do users get so immersed in trading recipes and...

Ecclesiastes 1:9 - What has been will be again, what has been done will be done again; there is nothing new under the sun. (NIV)

...

Of course, we're tiptoeing around the PC implications of Obama Care here. Instead, I recommend dancing on its grave. O.C. is the impetus that's forcing employers to hunt for healthcare alternatives and, it seems, they're doing a pretty darn good job if the Butt Company is any example. Some...

As a former bartender, I am very familiar with the "aroma" of a bar. It's "eau de spilled beer" and doesn't lend itself well to coffeehouse smells. Turning Starbucks into a bar might sound like a good idea in a boardroom, but the associated decorums can be polar opposites....

Collect 'em all! This could explode. Just one appearance of one shirt on a show like "Two And A Half Men" could send Sevenly into seventh heaven. Or, it could wither away for lack of energy. Either way, something more than social networking must be added to the marketing...

I'm hoping that from this situation we can learn something that applies in a much broader way: To wit, a person being big enough and having enough integrity to say "I've learned that I was wrong and have changed my practices and opinions as a result." I'm still waiting...

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