[Image of: RetailWire Logo and Tagline (for print)]

Also from Ben Sprecher...

Braintrust Resource

Incentive Targeting, Inc.
Company Website
Next-generation targeted marketing and retail collaboration (URL)

Links by Ben

 
[Image of: Ben Sprecher]

Ben Sprecher

Business Development
Google

I see an interesting parallel between retail displays today and online ads of the late 1990s.

Remember when internet advertising used to be all about flashing banner ads, pop-ups, pop-unders, and the like? Each new tactic would work for a while, but in the end they all trained users to...

As usual, Mark Heckman hits the mark. Consumers are overwhelmed with over 5,000 marketing messages a day, and throwing more at them won't change consumer behavior. We all have learned how to tune it all out.

So how do you get noticed in store?

I like to say that...

This vision of the interactive, shopable TV ad or TV show has been around forever. But I think that consumers' current multi-screen behavior - 77% of the times viewers watch TV, it's with another device in hand - points to a more likely evolutionary direction for "T-Commerce."

Specifically,...

Reporting on the imminent demise of [fill in the medium] makes for great headlines, but we should avoid hyperventilating. After all, the century-old practice of grinding up trees, rolling them flat, dying them with ink, and having actual humans hand-deliver them to people's homes (so that they can be...

Are hassle-free returns a requirement? It depends on the market position you want. Looking to be the go-to low-price clearance/flash-sale site? Consumers will understand and accept an all-sales-are-final policy. Angling to be the default starting point for affluent, fickle, but price-insensitive consumers buying high-end products? Then handling returns with...

Renting will certainly become more commonplace, especially for higher-priced or more infrequently-used items.

But I *don't* think that the expansion of the rental market will be driven by traditional retailers. Rather, the complexities and challenges of running an efficient rental business will be easier to master for new entrants with...

I'd combine Mr. Pearson's and Mr. Petersen's comments and add one more component:

TRUST (Mr. Petersen) is required in order for the customer to react positively; you need to ask permission and be clear with how you are going to use the data, and why.

CONTROL (Mr. Pearson) is necessary to...

The suggestion to "deliver some targeted promotions within your loyalty program for the guys" is just scratching the surface.

Instead of diving the world into "guys" and, um, "not guys", you should deliver the *right* promotions to each subset of your shoppers, whatever their gender. Some guys will want to...

Online grocery shopping has been "just around the corner" for years (predicted to be $60B by 2007 in this 1997 AdAge article).

That said, the stars seem to be aligning to make the long-anticipated vision a reality. Ubiquitous broadband, smartphones, and tablets make adding items to your online...

Traffic-free, on-demand, point-to-point delivery is a perfect use-case for drones. So, it's unsurprising that Amazon was among the first to announce this type of a program.

Ultimately, though, I think that drone-based delivery could be even more beneficial to businesses that *don't* have Amazon's scale. If you are only doing...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters