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Mark Heckman

Principal
Mark Heckman Consulting

To the extent that Walmart gains ground against their out-of-stocks and continues to extend their reach into e-commerce, I would expect Walmart to re-invest some of these gains into "price."

While Target and others are moving towards shopping apps, promotions, and points programs, Walmart may indeed increase the measure gap...

If malls didn't have enough trouble staying relevant in this new age of online shopping, now the jihadists are adding more reasons for shoppers to stay home. As a patriot, I would now be more inclined to shop at a mall if for no other reason than pure defiance.

With...

From decades of experience, I am not a big fan of points programs. They demand way too much work and attention from the average consumer and those that take the time to indulge are the usually the "price-oriented" shoppers who are likely to load up on low-margin deals while...

Having visited and even shopped at several Neighborhood Markets, I was certainly satisfied that the basics of grocery needs were on hand at a good price. However, much of the attraction of Walmart to many shoppers is the mix of great prices with wide and deep departmental selection across...

Home delivery makes a great deal of sense and money when operated efficiently in high-density areas of affluence. Accordingly, NYC is densely populated to the point that Prime Now should work rather well through the boroughs.

The challenge of expanding the business will be executing in less populated areas that...

I suppose we all could list a significant number of retailers who use an experiential or convenience differentiator to engender loyalty, or at least repeat business. As Phil Rubin states, it is the retailer's ability to create and maintain a relevant point of distinction in its offering that determines...

Loyalty marketing is a concept going through a major overhaul currently. Some would argue "loyalty" is not even a relevant goal any longer, giving way to varying levels of shopper engagement.

Nonetheless, I think one of the strongest points made by Mr. Hanifin is the notion that companies must first...

I find it hard to believe that there is not a profitable space in the market for two big office supply retailers, but the financial aspects of this proposed deal seem compelling for both retailers.

It will be interesting to see if there is a role for Roland Smith post...

One thing we know about Brian Cornell is that he is committed to expanding Target's digital and e-commerce presence in the marketplace. Expanding Target's physical presence with smaller stores that are likely to be in position to work in concert with their digital strategy makes sense on several levels.

  1. It...

The concept of creating a "village" of retailers, civic organizations, events and activities that all lead to relevant rewards is, in my opinion, the future of loyalty marketing. With so many programs and apps in play, each with their own rules, regulations and steps for the consumer, a comprehensive...

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