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Mark Heckman

Principal
Mark Heckman Consulting

Wegmans and Publix are prolific enough to be the pick of many of the survey takers and kudos to both of those chains for being large enough and good enough to earn that distinction. Both are very good at operating consistently well-run stores. They are also community involved, work...

Whoever takes that position, it should be noted that problems Macy's and other traditional, large-store retailers have extend well beyond the scope of a CMO. Certainly a quality person in that role is essential to success, but without a common vision with finance and operations and a special connection...

This discussion question should elicit some interesting responses, depending upon which side of the political spectrum one falls. As a former retailer, I can only relate to retailers typically being for less regulation and less intrusive laws regarding the tenets of their business as new healthcare mandates, minimum wage...

Digital versions of the manufacturers' coupons have gradually increased over the past five years, but still represent less than 4 percent of all coupons redeemed. To that point, I am not confident that adding this function will move the needle significantly in app adoption, although adding more functionality to...

Amazon continues think about retailing in a very different way than their competitors. However, they are catching on to the notion of brands and manufacturers subsidizing their growth, services and even technology.

Time will tell if the Launch Hero package is worth a half a million dollars to advertisers. While...

Macy's is not alone in experiencing downward comp sales trends. Large footprint stores in general are finding the marketplace increasingly unreceptive to a retail format that has, in my opinion, officially entered the beginning of the declining years in its maturity cycle.

Online competitors, the move to smaller, more intimate...

Price checks are an important aspect of understanding a retailer's price position in the marketplace and particularly against key competitors. However, without knowing two additional knowledge points — the shopper's price perception and the importance of price to these shoppers — the picture is incomplete.

If shopper attitudinal feed back indicates that...

Relatively speaking, Harris Teeter has been in the business of shopping for their customers and providing them the option of picking the order up in the parking lot for quite some time. Extending this service to the doorstep makes perfect sense. My supposition is that new shoppers will begin...

It is difficult for me to believe that the projected store growth numbers for Dollar General in their current formats are sustainable. I base my opinion on the general trends of brick-and-mortar retail overall and the maturity cycle of the dollar channel.

If they are to profitably sustain aggressive growth,...

It is a valid comparison at least in the way that Walmart's logistics investments had clear and immediate ROI at the time of their creation. It would appear that Amazon has done the math and decided that vertically integrating as opposed to relying chiefly on outsourcing their distribution provides...

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