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Mark Heckman

Principal
Mark Heckman Consulting

I congratulate my "alma mater," Marsh on venturing forward with proximity marketing through iBeacons. I am not sure how (or if) this initiative ties into their recent announcement of working with Aisle 411 and their ability to help shoppers find items in the store, but unless integrated seamlessly, it...

It would be hard to argue with such admirable goals. However, each one cited by Mr. Blank is highly subjective and unless there are specific steps, activities and tactics assigned to each one, these "tips" will likely live only on a plaque on the wall and not in the...

Customer Journey Mapping is morphing into a useful approach for those retailers that are just beginning to engage into e-commerce. Simply put: Without knowing how, when and where your shoppers are making contact with your business, any e-commerce efforts will end up frustrating the shopper and diminishing results.

If systems...

With a myriad of problems to solve and so many stores and markets in which to solve them, the decision to exit Canada was likely the right one. Mistakes were obviously made, but I would argue that biggest detriment to Target (in both Canada and the U.S.) is their...

Most of us that have been in retail organizations have been involved with associate "suggestion box" programs. Occasionally an idea from an associate is deemed viable and incorporated into the business. More often, however, the idea is killed because it is either too expensive or someone in senior management...

The emergence of proximity targeting (through Low Energy Bluetooth [BLE] and other connective technology) within the physical store has plenty of potential provided that the retailer owns the initiative. Currently there are a good number of third-party providers that can bring brand content to the shopper via shopping app...

The numbers cited in the article, while nuanced, do support the general trends in retailing. Online sales are growing and overall, brick-and-mortar sales during the holidays are generally flat or declining.

This trend is logically going to continue in the near term due to more Millennials, (who have high propensities...

Like panelist David Livingston, I would be concerned about the quality and the locations of the stores that Haggen is absorbing. I'm sure there are challenges to overcome in this area. I cannot recall a smaller chain expanding so quickly in all my years in this industry. The deck...

Digital coupons only represent about three percent of redemptions from all coupons offered. To embrace this new delivery medium, stronger content (better deals), better technology and retailer adoption, will ultimately win the day with younger shoppers and push digital adaptation.

Paper coupons (free-standing inserts) on the other hand, are dying...

Once the new Congress is in session, I believe the salsa music and the euphoria of a new era of cooperation and relationship building will come crashing back to earth. Once the new House and Senate are back, there will ultimately be many conditions and caveats added before the...

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