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Mark Heckman

Principal
Mark Heckman Consulting

While segmentation of the digital shopper helps understand the division of attitudes and behaviors, the formation of these groups raise questions such as, "what are the common trigger points to convert one digital shopper type to the next?"

I would also explore how these groups differ from retail channel to...

Shoppers would love to use the apps in-store if there were some compelling reason to do so...in most cases there is not. While technology is budding and iBeacons and other tracking devices are now affordable, unless there is a compelling business model for the retailer to both invest and...

Certainly one opportunity for c-stores is to continue to develop their breadth and quality of food service. While most of these stores are doing a great job in becoming an alternative to drive-through fast food, there is more "head room" in the c-store industry for better fixtures, better food...

It is not so much about what the mobile app is missing, but rather what it could be activating in the store that it isn't. With the exception of Aisle 411 and other in-store mapping (or locational) apps that are now attempting to bring relevant content to the shopper...

My guess is that a significant portion of most retailers' shoppers would be adverse to adding marijuana to the list of offerings, so adaptation might be very slow. Given the stereotypical demeanor of marijuana users, slow should be just fine.

...

Over the years I continue to marvel at some retailer's "secretive" posture when it comes to public thought leadership and specifically talking to the press. Certainly there are topics and details that are proprietarily sacrosanct.

However, when the topics involve progressive initiatives and company priorities, it has be have my...

As a reasonably engaged Boomer, I can tell you that between my fat fingers hitting the wrong keys and the growing need for stronger reading glasses, that some of the retreat back to the desktop may be driven in certain demographic circles by the ergonomics of aging!

For younger e-commerce...

My first reaction is that I find the timing a bit strange, given they have not selected a replacement for Mr. Steinhafel. Leaving a void at the top is never good for company morale or progress. If I were on the selection committee, I would search for someone that...

Target is smart to head quickly in this direction. There are clearly frequently purchased, commodity categories that shoppers will be willing to buy on a subscription basis as long as the price is competitive and the service is accurate.

There are multiple potential benefits. In addition to protecting sales loss...

Walmart should be cautious about eliminating too many "slow movers," as they may trade one problem for another if they are deemed to be void of variety once they complete their SKU rationalization. Out-of-stocks (OOS) can certainly be tamed by understanding the space to sales ratios on the shelf...

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