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Steve Montgomery

President
b2b Solutions, LLC

A strong holiday season would, at a minimum, show that RadioShack still has a chance of revival. Without one it is likely RadioShack's days are numbered.

Frankly, the Super Bowl and Weird Al commercials may have generated discussion, but I don't believe they resulted in the expected sales lift. I...

Empty-Nester Baby Boomers see themselves differently than they are viewed externally. This is a surprise? Many, if not most, people see themselves differently than others see them. Boomers are no exception.

True Boomers were older when technology changed the way many people shop, but
BI Intelligence earlier this month reported...

The good news is that the retailer got the sale. The rest may seem like just accounting geography, but that can be vitally important as the article points out. It can impact resource allocation, employee compensation and the morale of the organization. What makes it more difficult is the...

Big Lots wins, but only because of the weak competition. Kmart ad was a more interesting concept, but failed to sell me.

...

Enjoyed the commercial but agree with Max. It doesn't reach the same level as the John Lewis commercial. Thought the accompanying light show video was fantastic. Hopefully it will help the morale of the Tesco team.

...

Because they believe they can make the deliveries on time for the vast majority of customers and if they fail people will understand and forgive them. Not being willing to take that risk means the customers will buy the item from someone who will.

Should it not make it in...

There are a few reasons why I can see Singles Day working in the U.S. There are more single people now, either because they have not yet gotten married or because they were and got divorced. Many of these single people have the disposable income to buy themselves a...

Best Buy is the winner in this match up. It did a far better job of reinforcing the brand.

Eight seconds into the ad they have introduced the brand with an image of a couple approaching the store with the Best Buy sign clearly shown. The brand image reinforcement continues...

Not knowing about Monty the Penguin (I know, somewhat ironic for a person with the name Montgomery), I enjoyed the commercial but wondered what it was trying to sell until the very end. Please note: I watched the commercial before reading the article.

One of the things I did like...

It may capture a few customers but it is unlikely that it will make any significant impact on Amazon's customer base. Never having been to the Overstock website, I did so before forming an opinion.

I was surprised that if this was going to be a major effort by Overstock...

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