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Steve Montgomery

President
b2b Solutions, LLC

In store pick up is less risky. Hopefully the item is already in stock at the pickup location and it is a matter of setting it aside for the customers. If not, then the retailer has control through its distribution system to get the time(s) to the right location....

I liked both because neither utilized a hard-sell approach. Instead each conveyed their message via imagery. Found this more appealing than having an actor or voiceover telling you what the commercial was about. I believe both connected with their customer base but I would give the edge to Walgreen's...

Retailers have been monitoring what is happening in their stores since they first had stores. When you have one store and are in it every day you can see what is working and why. When you get to having a number of stores spread across a wider area you...

Google Glass may have limited commercial applications but as a consumer product the likelihood of broad-based commercial success is slim to none.

The reasons are many and several have been stated in the article including privacy, battery life, the nerdy look, the lack of apps, etc. One that was not...

A merger between Staples and Office Depot may not be inevitable but it may turn out to be the best course of action. The retail office business format Staples created has seen much of its business migrate to other retailers and to online. While we still use them it...

The Old Navy ad is more effective in connecting with its core price-conscious customers. That being said, it does portray its customers as people who would leave their family and friends for a bargain. Admittedly an exaggeration (I hope) done for effect.

However, the Toys 'R' Us commercial does a...

Many convenience store companies have been upgrading their foodservice offer. The industry has come a long way from the nitrogen-flushed prepackaged sandwiches. Today the emphasis is on fresh. This has resulted in many changes in the supplier community, supply chain and at the store level.

With more and more food...

Agree with Peter that lunch has greater potential than dinner and/or drinks. At lunch at least some of the people have to get back to their offices, etc. With dinner there is no deadline to leave, meaning that the people can say longer.

Even if the customer is having only...

I admit I am the wrong type of consumer to respond to this article. I don't want to hang around stores, even ones I like.

I want to get in, find what I want (assuming they have it), buy it, and get out. I will add that if the stores...

Large discounts appear to be expected whether it is online or at brick-and-mortar stores. Consumers have come to expect it. 40 percent off is the new 20 percent.

It is logical that the value of a first time customer who made a full-price purchase is higher. It means they like...

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