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Cathy Hotka

Principal
Cathy Hotka & Associates

Mel's right—the incentive would be money. The good news is that the technology just keeps getting better; there was a story on CBS Morning News today highlighting a company that has figured out how to capture carbon emissions normally lost to the atmosphere, and made into plastic chairs and...

I'm not sure what to make of this. Does the average customer know enough to make a judgement about clothing produced in Viet Nam, or Bangladesh, or Pakistan? I think the only clear winner here would be clothing manufacturers who can affix a Made In The USA label.

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There's still a lot of "throw it on the wall and see what sticks" going around. A portion of any mobile marketing budget should be market research. Talk to the under-30s clutching phones, and ask them what moves them. Who owns the budget is less important than determining whether...

Wow, wow, wow. Talk about frictionless commerce—and nary a coupon or validation code in sight.

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This is going to be a massive undertaking. Stores will be closed, remodeled and re-branded, and executives will be shuffled. The very capable people at Dollar Tree are really going to have their hands full.

If I were managing Dollar General, I'd want to roll out several key differentiators that...

This completely makes sense in new markets. It's a way to express all the possibilities of a brand, show off and try out new menu items to see if they'll work there.

Starbucks has spent a ton in recent years to refurnish stores, which shows that they're ready to adapt...

The question I'd pose is, "how can I make my company the company that would put me out of business?" The long knives are out, and aren't safe unless they sell unique products, or can increase their agility and digital prowess.

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I think that the people who created the survey don't actually shop in grocery stores. (There are plenty of people who let their spouse do the shopping—you know who you are.) I can't imagine that shoppers' first grocery store desire is better coupons. (More fumbling!)

It's much more likely that...

I don't think any of these channels will threaten c-stores in a meaningful way.

I worked in the oil industry for 10 years, and even 15 years ago there were active discussions about how to leverage all the real estate that c-stores and gas stations have. They were looking at...

There's just no end in sight to the subscription model. Advanced analytics are going to make it possible for retailers to offer personally-recommended subscriptions for school supplies, apparel, food and lots more. Amazon will lead the way, but a lot more will follow.

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