[Image of: RetailWire Logo and Tagline (for print)]

Also from Cathy Hotka...

Links by Cathy

 
[Image of: Cathy Hotka]

Cathy Hotka

Principal
Cathy Hotka & Associates

Microsoft did have a Times Square location a few years ago when the Surface first came out. I can only guess that its closing meant that it didn't have the anticipated impact.

...

Millennials aren't just digital natives, they also have a built-in Master's Degree in marketing. They're savvy and less likely to fall for spin. They're also poised to spend trillions of dollars setting up households and buying cars.

Millennials aren't cynical—they're savvy. That's a big difference, and one that marketers will...

Smart move by both companies! Although I'm not sure I'll be seeing many product links in Twitter feeds.

The Twitter hashtag is transforming the way people talk about the world around them, and we're just at the beginning. The ALS ice bucket challenge is the best example so far of...

I had dinner last night with an electronics chain exec who said they change their prices twice a day. Sounds impressive, but Amazon does it several times an hour. When price is king, this poses a problem for traditional retail. The clear message is to carry differentiated products if...

This story should be shocking, but sadly, it isn't.

It's hard to imagine who's attempting to calculate CLV if IT and marketing aren't included. Increasing competition in the retail space makes customer analysis a must.

...

These programs are frictionless ways to encourage certain behaviors. The added benefit is that most of these programs' participants are relatively affluent.

Busy consumers value programs like this. They provide relevant offers and value to their vendors.

...

Millennials are attached to their phones at all times! But they're also cynical about the ways that social media companies leverage their information. The bigger opportunity is in the Internet of Things, which will create ubiquitous communication to drive custom environments.

...

140,000 people is enough of a groundswell to bring back a discontinued brand, and it'll be sold only online? Who buys soft drinks online?

This sounds purely like a publicity stunt. There's clearly a niche demand for old-timey brands (look up Quisp cereal) but it doesn't mean there's a business...

It would be interesting to know how much the grocery department contributes to Target's bottom line. IMHO, every box of cookies that Target carries takes away floor space for the cheap chic items that made Target's reputation in the first place.

The current ad for Altuzarra is sexy, compelling...and has...

Apple Pay makes for an exciting story! But expect adoption to be slow. A lot of consumers will have to be convinced that their data will remain protected. With a choice between shaving off a few seconds and having a safer transaction, consumers will choose safety.

...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters