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Cathy Hotka

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Cathy Hotka & Associates

Paula's correct. One effect of this decision will be to stymie the fast-fashion players who are stealing market share from just about everyone else.

Consumers who value immediate or near-immediate gratification should swarm all over this concept. Burberry knows that its customer base skews young, and this step should send...

The Bonobos model could be the future for a lot of different kinds of retailers. Combine extraordinary customer service with a great fit, and it's hard to imagine shopping elsewhere. Combine that with the obvious supply chain advantage of not having to stock every color and size, and the...

Once again, Doritos smoked the competition by making everyone laugh out loud. The Ultrasound spot was a hilarious brand-builder, and you can't go wrong with a spot that stars scheming dogs.

That said, most of this year's ads were safe and predictable, and unremarkable. Let's spice it up next year!

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There's a place for aspirational shopping that inspires foodies to try adventurous new cuisine. There's a place for the middle-of-the-road grocer who supplies families' week-to-week needs. And there's a place for a price-only retailer (like Aldi) that undercuts everyone on price but delivers no atmosphere at all.

Not everyone can...

I'm guessing that each of these stores will lose money ... but will further advance the storyline that Amazon will be one of the world's universal retailers.

You have to wonder how much money Amazon will make by selling the sales information from each location....

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This could work, if it's in a small-store concept with knowledgeable associates who can help customers choose. If it's another where-is-it dauntingly big box, it has no chance.

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McDonald's needs to continually reinvent itself. All-day breakfast is a good new development, but they'll want to make new offerings available on a regular basis.

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Walgreens will continue to sell cigarettes for the same reason there are pawn shops and payday loan outlets — there's money in it. It's profitable. It can be lucrative to address the needs of the vulnerable of society.

In 2016, though, selling cigarettes in a pharmacy is, as my grandmother would...

There are some stunning numbers coming out of Amazon about the number of Prime members. The way to counter Amazon is through store experience, and retailers should be hard at work looking at new ways to drive conversion. There were lots of technologies at the show to surprise and...

This could be huge. The ad situation a few years ago was tolerable, but there are sites now so laden with blinking, re-loading demands to purchase items looked at once a few weeks ago that it's hard to find actual content.

Consumers will have the last word on this ......

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