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Also from Mike Osorio...

Braintrust Resource

Osorio Group LLC
Collective Passion
Leadership Article (PDF)

Links by Mike

 
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Mike Osorio

Senior VP Organizational Change Management
DFS Group

You can be sure that the agency did significant testing of the concept on focus groups who ultimately cheered the idea. So the few of us deciding its merits - especially if we are not their target consumer - is presumptuous at best. But, this is meant for our...

The conversation around questions that allow actionable responses is good. However, the larger issue in today's hyperconnected, mobile, app-oriented world is how we actually survey the customer. Phone and email surveys are great if you're after the boomer or geriatric crowd. But that is not where Gen Y and...

The best part of this is the buzz it is generating, with pundits loudly proclaiming what will or won't work. Please. This is a terrific company which will likely surprise and delight the consumer with a unique blend of ideas we haven't even thought of yet. Can't wait.

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My wife is a power-user of Starbucks and it's VERY user friendly app, and the many ways it rewards her loyalty. I suspect she'll love this new benefit and I count on Starbucks' astute work in this area to ensure the proper beverage temperature and freshness upon pickup.

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For those willing or desiring to shop on line for CPGs, it is unlikely that most consumers will prefer to buy these products direct from the manufacturer vs. an online CPG "store" or aggregator, like Amazon or WalMart.com. However, if CPG manufacturers focus what HBR this month calls "superconsumers,"...

This topic falls more and more every day into the "so what?" category. There will always be people more comfortable with uniformity over diversity - but they are increasingly in the minority. Each marketing message must be crafted with that brand's authentic DNA - the people shown engaging with...

This is a very exciting development. The audiophiles I know may still focus on vinyl, but for those of us who love the sound quality of vinyl but need the portability and storage capacity of digital, this is wonderful news indeed. I can't wait to try it!

It will not...

Yes, of course the development kits will speed adoption as front-end users and the garage-based startup dreamers have always driven most technology advances, and access to the kits will ensure more of these ideas find their way into trials.

The adoption of wearable tech is already speeding up, based on...

The key points of understanding and optimizing the various segments of the "Hispanic" market, as well as creating human, engaging experiences, are basic fundamentals of today's retail environment. These same points are applicable on attracting Gen Y overall, and in reacting to the various segments of the "Asian" market,...

This is consistent with the manner in which The Container Store has always operated, and represents their company values perfectly. Should all retailers do this? Only if it is consistent with their true values. I'm sorry to say that for many retailers it would not be seen as authentic...

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