Carlos Arámbula

The appearance of a radical move is exactly what JCPenney needs right now. And promoting and cultivating that perception is exactly what the retailer needs -- the exciting aspect of the plan.

The approach is nothing new, it's already in practice by other retailers. The marketing and re-branding aspect...

It's an interesting approach, but it appears convoluted and an easy system to beat.

Essentially the retailer will be asking a manufacturer to affect their economies of scale by producing goods with slightly different features for the brick & mortar locations vs. online stores. In turn, this will lead...

Paula Deen has had a very casual and irresponsible "moderation" approach to her illness and her accepting a spokesperson role is simply more of the same.

I'm appalled at Novo Nordisk for offering her the role. There is no medicine in the market that can treat illness caused by...

Something had to change.

Like Mr. Goddy says "If Penney moves to an everyday low price concept, they'll lose a portion of those customers who only respond to price." Is that such a bad thing? It seems to me that Penney didn't have enough of those customers.

EDLP could...

It's a brilliant promotional idea.

I think it will be entertaining and perhaps they will find a few great products consumers will love. But the value is the publicity, the perception of access, and nourishment of the American "success story" that will be the benefit to Walmart.

If the consumer doesn't buy into the retailer as a community, then the retailer becomes a commodity and loses all value beyond convenience and location. The face of the company to consumers and investors is the retail employee, so I would agree with Mr. Sokoloff that employees are a...

This is a very interesting topic. First we must remember the psychographic characteristics of the apple consumer. It is a consumer group which has more "world consciousness" than the average consumer, and after promoting itself for those who "think different" Apple is being called to task on thinking different...

Generally, and when used properly, coupons are an effective tool in the marketing mix; coupons encourage trial, bring new business, incentivize multiple purchases, reward loyal customers, and generally contribute to a proper marketing plan. When used as the sole vehicle, they are a desperate attempt to artificially increase sales...

Absolutely. They already have a hit with limited releases of designer apparel.

It's not a new concept, rather a beautifully repackaged concept. Department stores, have had "designer" offerings within their walls for decades (think Polo at Macy's). But Target has taken this one step further, repackaged it, and it...

To women, "fit" is everything on online apparel sales. Is a reason why many never return to an online store after a bad experience, and why many only shop the online location of the familiar brick and mortar store -- they know the sizes already.

Ask a woman her...