Carlos Arámbula

Corporate buy-in is critical -- and it's not just holding seminars or having a diversity policy in place.

This is a leadership by example issue. A company can preach diversity and tolerance, but if from top to bottom the company ranks do not reflect the policies, it's not believable. ...

I would like to find more information addressing cultural pluralism and what the trigger points are in exiting "adultescence."

Top 20 online merchant with only 50% of its members registered online is impressive. With its good name and by improving the website, Costco can not only bring in additional members to its online franchise, but also capture new members outside of their RTA.

There are several improvements that...

Consumers do have more influence through social media. The "extremely engaged and vocal" group of customers has always existed, but now their voices are louder and quicker in influence. At the same time retailers and brands receive feedback faster and are capable of responding quicker to promoting the equity...

The greatest strength is a strong base of loyal customers that will be exposed to their grocery business by store traffic or circulars and that convenience will eventually lead to adding groceries to the shopping trip.

Target is in an enviable position when it comes to opportunities; from capitalizing...

It's an easy decision for most parties; a retailer offers a lower price point and a consumer pays less for a product devoid of a warranty.

The macro picture is a lot more involved, and I favor the manufacturer perspective.

Marketing moneys will be spent enticing consumer purchases and...

It will definitively enhance the consumer's experience. I believe the real breakthrough will be the evolution of customer service after learnings from this initial digital makeover are analyzed and incorporated into service.

If the customer is able to personalize his retail experience and needs remotely -- before heading to...

The merit is that will be the revenue stream for Google.

I can see directional values gained from Google consumer surveys when compared to a complete lack of research, but the concept itself is flawed.

BK has a very strong point of differentiation from other major QSR burger chains: Charbroiling.

The problem with BK is not positioning, awareness, or menu. The problem is operational, it is consistency at the restaurant level.

If the flagship Whopper tastes different from restaurant to restaurant, how is the...

Stores just need to be competitive not just in price, but in service too. It will be unavoidable to lose customers to "showrooming" -- it's part of the business; but reasonable prices and good customer service will bring in loyal customers.

Charging a service might be a reasonable request...