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Lee Peterson

EVP Creative Services
WD Partners

I don't know, I get kind of creeped out when a retailer knows too much about me. Like when I shop at Amazon for something and then ads for it show up on the weather channel site when I go there. That's a little stalker-esque. And I think a...

I grew up in Chicago and am prone towards cities; everything about them just makes life easier. Obviously, some have better infrastructure than others, but generally, they are the future of the U.S. Cities are where creative culture and people abound, which will be key going forward. As much...

Nationally, as we all know, consumers are moving towards "healthier" food. This is apparent in the decline of carbonated beverage sales, McDonald's comps, etc., as well as the success of perceived healthier brands like Panera and authentic ones as well, like North Star Cafe here in Columbus (fabulous, but...

We work with a restaurant company that does customer service best IMO, and they start with the mantra, "the answer is yes, what's the question?" I love that.

Retailers really need to re-think hiring in the digital age. After all, a store associate is the difference between buying something online...

I like this idea a lot. As long as it's balanced with incentives the other way (job performance), it makes good fiscal sense. You're saying, "if you're on the team, here's some incentives that will help you be passionate about staying. But if you're not, here's an incentive to...

This kind of thing makes me cringe. Here's the end story; when I go to Whole Foods I am in and out in 15 minutes in most cases. I go to Kroger and other traditional grocers and the simplest purchase can take twice as long. Why is that? Does...

It's a great idea; bundling "better" brands or brands that represent a single idea, especially a "hot" idea. The message is absolutely more clear when spoken in aggregate vs just spread throughout their other goods.

That's one thing, but will it improve the overall impression of Target's stance on "healthy"...

Loblaws has the best strategy IMO: Hi-med-lo pricing and all based on private label. That way you still dictate margins as much as possible and lean less on cash from the manufacturer. (Love the 'no-brand' packaging! Great way to do the lo-end.)

Other than that, pricing is really a brand...

One of the most effective things I've seen used is the shadowing technique: have a manager tag along with one of your best managers ... not for a day, but for a week. It usually takes 2 or 3 days for the training manager to relax and act naturally,...

I'm not sure what's new about this, but there's a recent case study just ahead of Hobbs: Jack Wills. JW is commonly known in England as "Abercrombie UK style." They've got at least 5 stores in some very high-end locations like Nantucket Island. Long story short, I don't think...

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