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Lee Peterson

EVP Creative Services
WD Partners

FWIW, I started a retail career a long time ago as a part timer on a small commission. It was enough to incentivize me into learning how to talk to customers and be able to provide great service, i.e. get them to come back. Seems like a little of...

Digital experience is good, but that's still only a tactic. Companies like the Gap need merchants in charge, and visionary merchants to boot. Without the right product—product that resonates with core customers—it really doesn't matter where or how you sell it. The customer will find it. How have they...

OMG, so much harder now. Reminds me of the thought of being President of the US: are you kidding? Who'd want that job?

The money's one thing, sure, but retailing today is in such an amazing state of flux that it's almost suicidal to take a CEO gig. No one's...

I usually stand alone with this position, but I think Jeffries was brilliant. Especially from '95 to '05. Think of the gutsy retail chances he took with things like models in the door, a club-like store atmosphere (basically saying, "We don't want you in here, mom and dad!"), Bruce...

You basically just have to re-think the week. Which is what it is now, a week, vs a day. And it's 24-7 too, btw. And then let's call it what it really is, "Discount Week America," something more fitting like that. I doubt many retailers are in the black...

Starbucks is fast becoming THE healthy convenient store with caffeine as the ultimate hook. When we're on the road as a family, we look for SBUX as THE option for food, coffee, pit stop, the whole nine yards. It's just plain good business to expand their food category to...

Hope you've all read Brad Stone's book, "The Everything Store". If you have, you'll quickly suss out what this is all about: World domination. All things retail, including the people fixing and installing the stuff you buy, will flow through the gates of Amazon. Think Geek Squad, i.e., it's...

You can't fault an emotional ad like Kohl's in terms of sentiment, but as is usually the case you won't remember who that ad was for in about five minutes. Whereas with TJX, you're getting a good idea of product breadth with a little humor, which may in turn...

So this is not a new idea. Just an idea that we got almost tragically led away from in our enthusiasm to fuel stock prices through growth. And I'm not talking about Howard Schultz's Third Place statements. An author named Ray Oldenburg put out a book in '89 called...

The whole idea of Black Friday and Cyber Monday is shot. First of all, for what we used to call Cyber Monday, when is it NOT Cyber Monday, Tuesday, Wednesday, etc., now? That idea is long gone. And as for Black Friday, most retailers were giving heavy discounts the...

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