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Lee Peterson

EVP Creative Services
WD Partners

Their marketing already seems to skew young to me. That and ethnic. So, not sure a team devoted to marketing to young people is the answer. Seems superficial.

Since young people respond better to the truth because they are exposed to so much BS that it's readily apparent to them,...

That's a tough one. Because in my opinion you're either a Whole Foodie or you're not. It's not a very gray decision. Subsequently, I believe Whole Foods will just be giving the 'I'm never shopping anywhere else" fan base a discount or some perks. Which is unnecessary.

My family personally...

In terms of DRI (digital retail integration), Macy's has always been ahead of the curve. Thanks in large part to their leadership committing to it early and often and a PR machine that just won't stop.

However—the stores are still tired and cluttered, the employees sub-par and the merchandise is...

Unless retailers want to close a lot more stores than they already are, they have to make better use of existing conditions. Which would include store associates, design and wayfinding and yes, new ways to take over the burden of fulfillment.

A study we did showed that the #1 digital...

Funny, I was just talking to people about this yesterday. Many other coffee shops allow tattoos, blue hair, body art, etc, on their associates, and in reality, we're all pretty used to that now (or have it ourselves) in just about every facet of life so, no big deal...

It's a total TBD at this point. We shall see. Personally, I'm rooting for them.

...

I believe that CVS's competition will win big in the short term, but lose big in the long term if they don't follow suit. This is a very courageous move by a very big player in the tobacco products category. I'm really impressed by this move and I certainly...

Good idea. Take a hungry delivery service that's completely set up for every day delivery (unlike the drones from Amazon or uncertain Uber) and give them a shot at grocery. Could be huge.

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Boy, I don't know about that. I think consumers are just finally starting to "get" the poor ingredients factor after looking at the results in the form of their own girth, or for younger consumers, at their parents' girth!

Speaking strictly for myself, I buy more impulse stuff at Whole...

Although I do not personally like the idea of changing a known, positive brand perception to an unknown, it seems to have worked for Macy's. I was in Chicago this past weekend with my kids and they went, "oh cool, there's a Macy's." To which I replied, "that used...

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