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Lee Peterson

EVP Creative Services
WD Partners

I love the idea of awkward moments during the Holidays, but H&M's piece definitely does a much better job of actually showing product AND connecting with the Holidays.

Both are great, nice work by the agencies, congrats.

...

This is going to be a break out year for online shopping, period. Mobile and at home combined should be what Malcolm Gladwell refers to as the "tipping point" for non-physical sales. Early studies show that more than 70% of consumers plan to buy "most" of their gifts online....

I think retailers are screening wrong. Experience on a sales floor does not necessarily qualify you for more sales floor work. We should all be looking for people who like people! I know, it sounds nutty, but they're all over if you are looking for that vs pure experience....

Super appealing, especially in urban areas, you know, where it's feasible. The element to talk about in terms of the other version of same-day is Buy Online, Pickup In-Store (BOPIS). Consumers really like that idea because the timing is more flexible, you get it that day and you pay...

The whole meaning of Black Friday is gone...it's not Black Friday, it's now called "Thanksgiving." Time to move on; retailers are open all the time now, one way or another, with stores or without. It's a 24-7 game and the idea of using price to drive sales is also...

We always say that Product is the #1 "P" so starting with innovation on the product side is a solid strategy. And OBTW, Domino's just did it successfully so, there's precedence as well.

But PH has to consider all brand touch points eventually, including and especially stores. Pretty sure the...

There was an article written a long time ago called "High Tech - High Touch" that called for all new elements of high tech to keep in mind the fact that we're still people and need the human factor to play a role. And that's how I feel about...

I just have to say congrats to Amazon for really pushing the ideas box. Pretty good stuff between taxis, the Post Office and 7-11 lockers—I mean, they'll try the wild ideas we've been talking to physical retailers about for years. Keep it up and your goal of taking out...

Most interesting about this is Amazon stepping outside of their own site/store. Not sure how that works but they could very easily become invisible doing that, which is a good thing given that their brand perception will fluctuate with consumers. From their perspective it's brilliant, and for AllSaints it's...

One's more emotional (Target) and the other's more functional (Walmart), but to me, that makes both brand right. I think, whether you like one better than the other or not, that the agencies should be congratulated. Nice work.

But as is the case with most advertising, I doubt either will...

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