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Lee Peterson

EVP Brand, Strategy & Design
WD Partners

Is this another one of those "drone" PR stunts Amazon is so good at? I find it hard to believe that this type of service is anywhere near a bulls eye for the mighty online giant.

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We did a study measuring what consumers like about online shopping vs store shopping and online reviews was number one with a bullet. Especially with young people. As a matter of fact, young people favored online reviews over both "touch and feel" of product and "instant ownership'" two huge...

This is a bigger issue in that consumers are bombarded now from every angle: print, online, social media, TV, Netflix, Pandora, oh my! (Sorry.) The result is, if you're used to using print for coupons or deals, you revert back to your old habits because the former is just...

To me it's about the burden of fulfillment. In that, due to the simplicity of online purchasing, whether it's "one click" or customer reviews, price comping or anything, anywhere, anytime, it's all about fulfilling the order. Something stores suck at it because they're so one dimensional, but could learn...

As is typical, the software makes it easier for the retailer, more confusing and meaningless to consumers. I was just in a Third Wave bakery and coffee shop who listed their prices like this: "coffee 3 / danish 2 / sandwich 5," etc. All I could think of was...

Short answer: YES. Hidden truth: DUH. If he would've said, "we're putting all our focus on opening more stores," hopefully, the board would've fired him.

Missing from this conversation SO often though is investment towards store level associates. Hiring, training, educating, informing, morphing, wiring, etc., etc. All of our studies...

First and foremost: perception. Most people think first of Tarzhay, the cheapy chic fashion retailer for the whole family. Grocery is way down the list.

Perception would be followed closely by previous poor execution. Target's efforts at grocery have been half way there at best. American grocery consumers like freshness,...

I wish I knew what "seamless integration across all channels" meant. Isn't digital jargon great? And I'm pretty sure the millennial customer has no idea what they're talking about either. But regardless, the shift of capital to buff up e-commerce is a good move. Physical retail footfalls have fallen...

These are all great ideas for the Whole Foods brand. However, if more traditional grocers try it, not so much. Simply because to their core customer the idea of "preventative medicine" will ring true. I wish they'd hurry with this!

I also think David Williams' comments are way off base....

They should keep doing what they're doing: sell off the stores to the phone guys or to Amazon. Keeping them is a pretty hopeless proposition, IMO.

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