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Lee Peterson

EVP Creative Services
WD Partners

It's just great that he did this. I mean, it's about time this country realized that being gay doesn't mean you're a tiny, insignificant minority that can just be dismissed as "those people." Hello! Your boss may be gay too!

Hopefully, soon, it'll become a "so?" issue and we won't...

That is just such a bad idea on so many levels. What Lowe's "innovation lab" overlooked was the fact that people in stores are the best differentiation from online shopping. Customers tell us that. Besides, why talk to a robot in a store when you can just stay at...

Of course it's wise. Retail has always been a constant battle with competition, from the first marketplace bazaars to the online revolution. Why would we think anything different is happening with Amazon's tactics? That's what Fire is all about: Knowing what you buy, from Amazon or otherwise, and getting...

Since we've had this model in place with the airlines and a few other companies for some time now without riots or demonstrations, I doubt you'll hear much more than the type of complaints we hear about them: grumbling. And don't forget about Starbucks. Go to London and see...

Both Whole Foods and Starbucks never advertised until this year. Looking at the ads they kick out, I have to wonder why they have started. To get someone to convert? To build the brand? To confirm commitment from loyalists? To further an already stainless perception? They sort of achieve...

Well, right now Walmart's running ads every five minutes during the World Series saying the same thing, so I wouldn't call free shipping a differentiation. More like, keeping up with the Joneses.

Walmart is also kicking some tail with their BOPIS (Buy Online Pick-up In-Store) campaign, which they mention in...

You know what, people need to get a sense of humor. That "doll" seems to be more of an adult joke toy than anything else. I have young kids and there is no way they'd sit through that show or even have a twinkling of an idea of what...

I personally will get down and kiss the Starbucks floor when this comes online. Great idea in terms of speed (for those of us who just get coffee vs. the folks that live in the cafe area) AND it still gives you that contact with the barista that makes...

We have a saying now, "the closer you are to a physical Amazon (i.e. a warehouse), the closer you are to getting destroyed by them." This retailer is right in the center of the bullseye.

Sam Walton himself is known to have said, "it's easy to compete with us, just...

We just did an extensive study about this, and consumers, in particular young people, ranked going to a "combined pick up spot" very high; second only to the idea of driving up to a store and having someone come out and put the goods in your trunk.

Interesting thing about...

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