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Lee Peterson

EVP Creative Services
WD Partners

My daughter told me that kids are waking up to the fact that Abercrombie's just a 'hipped up' Ralph Lauren and subsequently, the cool thing to wear now is in fact, Ralph's stuff. Interesting.

It's always a huge advantage to be the original. The hard part though, is keeping...

Yeah it's addictive! Have you ever not had chocolate for a couple of months and then put a few pieces of Godiva's offerings in your mouth? Your entire system lights up and says to you, "MORE!"

But regulating it in the U.S.? Are you kidding? We barely regulate guns! ...

You know, who's to say? I can't think of an example of this working before (that being; a foreigner brought in to run a predominantly U.S. retail operation), but if I read between the lines, there's already a lot of trust built up between the two parties, which is...

Super Bowl Sunday is the #1 day of the year for all pizza delivery companies. I rest my case.

...

As most of us know, the guiding principle of retail is Murphy's Law -- so, imagine if you DIDN'T have your staff wear your product. Yeah, they would wear the competition's and be standing there, in your store, telling your customers where they got it. Unimaginable actually.

So, best...

I don't know, it's a bit of a seismic shift in that, when you see that green logo, you think "jolt." But if they have the same quality approach to the beer that they have with coffee, it could work.

Regardless, it seems that the urban stores (walking traffic)...

Like the record companies and Napster, you may be able to stop a consumer-driven idea for a while, but the concept of show-rooming will eventually evolve into something you can't stop -- as Napster evolved into 99 cent downloads.

At the end of the day, the best tactic is to...

Here's what he's trying to do: simplify. If there's one thing we all learned from Apple, it's the simpler the better. Easier for brand, easier for ops, easier for product filters and most of all, easier for customers. Simple, easy to understand, well designed; Penney's needs all that desperately....

Being in the business of creating things, I look at this as an affront to firms that create products for a living. Open sourcing works in some areas maybe, but let's face it, it's also a pretty clever way to get things for nothing.

I'm sure you're familiar with the...

The problem is that the data so far outweighs intuition and 'innate retail intelligence' (i.e. gut) within retail orgs now that most people reading the data don't know what to do with it. As in any research, there's always a qualitative factor...why are the numbers saying that? What should...

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