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Lee Peterson

EVP Brand, Strategy & Design
WD Partners

Well, have a little empathy for McDonald's. I mean, imagine your main competition going to press with something like that without calling you to discuss or even finding out first if you agreed with the principles of what they were trying to achieve and with whom. I mean, Burger...

The best thing Best Buy ever did was snap up Geek Squad. They couldn't have seen the writing on the wall that long ago, but having an implementation service is a huge advantage.

The other thing is their focus on the "Blue Shirts" (store associates). They "get" that without them,...

Here's Forever 21's buying process: several "scouts" scour the market every day for hot fashion around the world, sending samples from manufacturers (with available quantities) to LA HQ. Every Friday, the "buying" team (which I've heard many times comes down to one person) says yes or no and they...

I can't quite put my finger on the "why," but I think this is a bad idea for both parties. As an old store manager, I know that so much changes so fast at retail, new product, new promotion, new customers, new displays, new part timers...I'd want my full...

Whoo! We just had a Whole Foods open a few blocks from us. Nice!

It's completely about having the convenience of great food options (including ready-to-go meals) within minutes of your home. People forget because of all the press Whole Foods or Trader Joe's get, but there's really not very...

The idea of a showroom store is not new (Service Merchandise), but it's becoming more and more relevant. Many retailers should do it, like Staples, Pier 1, even Home Depot. And, hello, it's been working on a mass scale for quite some time...as with IKEA! What's the delay?

In any...

I wouldn't bet on that horse! Have you been in a Penney's lately? Definitely not seeing the beginnings of big change like you did in some test stores when Johnson was running the ship. Making Sephora bigger? No brainer. Perhaps the entire space should be a Sephora. So where's...

I worked for a large retailer in the '80s that had an amazing culture of growth and entrepreneurial spirit that sounds very similar to the current Amazon environment. Calls after midnight, 19-hour days, four weeks without a day off, traveling endlessly, all driven by a passionate leader ... and...

Ever hear of a "company" called Depop? Check it out. It's a combo of Instagram and eBay, only with better reviews. I know several Millennials (aka young people) that shop that way. In other words, open market, group sourced product at super reasonable prices, all on your mobile, of...

You're not going to believe this if you've never lived in NYC, but there are a lot of "normal" people there! Of course they want Walmart.

I think Walmart has the ability to produce some very palatable concepts for the city that will be accepted by the public and planning...

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