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Phil Rubin

CEO
rDialogue

Email is not going away and while it's improving, there is still too much reliance from marketers on the idea the more is better. Discipline, data and design are all elements still lacking on many if not most email campaigns and thus the fact that nearly 40 percent of...

We've long maintained that loyalty programs have an integral place early in the customer (and prospect) life cycle. This is not just a function of changing customer behavior, though such changes absolutely reinforce the merit of such a strategy. Loyalty programs done right reinforce the brand, amplify its core...

Selling tobacco products, with their black box labels, is inherently inconsistent with a positioning around health and wellness. The competitive impact, and response, will be a function of how aggressively CVS aligns its marketing activities around its brand and business strategy. The more aggressive CVS is, the more pressure...

This move is very consistent with the investments and stated goals that Nordstrom has for its Direct business. Further, it's entirely on-strategy with the core foundation of Nordstrom's business, and that is selling goods to customers with a high degree of service and value while minimizing customer risk, all...

Well done Bill, and reasonably simple:

  1. Transparency
  2. Substance before form
  3. Value and values alignment
...

Whole Foods needs more than a national branding campaign, but that is indeed a start. It's smart that they are not trying to compete on price (apparently), but part of their challenge is that not everyone shops at Whole Foods for the same reasons. Branding isn't going to address...

Bonobos is more than an e-tailer, and its growth though multiple channels, both its own and through retailers such as Nordstrom, underscores that retail is not an either/or proposition. Of course Amazon is the prime exception, but even Amazon is continuing to evolve its brick-and-mortar strategy, even without true...

Good for Google and for Net-A-Porter. Scarcity is a powerful strategy when launching something this leading edge, and the positioning alone is going to make demand even greater for when this does move downstream and mainstream.

...

Sponsorships are still too much like mass media (advertising) rather than actionable and measurable in terms of customers and sales. Marketing accountability, and the increasing number of options for large and smart brands (including retailers) to know customers and connect with them directly, will continue to put pressure on...

It has been well documented, perhaps best in Fred Reichheld's "The Loyalty Effect" that there is a strong correlation between loyal employees and loyal customers. Those are key ingredients for success in retail and any other business with customers. Better than the ratings, look at the stock price performance...

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