[Image of: RetailWire Logo and Tagline (for print)]

Also from Phil Rubin...

Braintrust Resource

rDialogue
Loyalty Marketing info and Blog
Relevant Dialogue about brands and customers (URL)

Links by Phil

 
[Image of: Phil Rubin]

Phil Rubin

CEO
rDialogue

While Mr. Drexler is legendary in retail, he's not a household name among many of his customers, nor is this email overly customer centric. The first section of the email is all about Mickey, which is not how I would write it.

That said, the idea of a strategy behind...

Costco would be smart to raise its membership fees, especially modestly. The value proposition inherent in Costco, while not Amazon Prime, supports this. More importantly, the company needs to make up its recent earnings shortfalls to shareholders. Mr. Galanti is a smart CFO and it's likely he'll do just...

The challenge with digital signage, like so many other brand messages today, is relevance. Unless digital signage is pure brand and product imagery (mass), or unless it's highly tailored to address specific individual customers in a store, it's likely irrelevant. Beacons, in-store wifi and other applications can and should...

There are absolutely more benefits for consumers to know they are being targeted and of course the advertising industry wants to believe just the opposite. It's called TRUST. In brands and in media/publishers.

It's a naive argument that consumers should know better when advertisers and publishers work hard to optimize...

Mass email equals mass irrelevance. It's that simple. And ultimately the more resonant messages get lost because consumers tune out. And then opt-out. Customers increasingly expect brands to be responsible with their data and this is certainly the case with Millennials.

It's a simple quid pro quo and as Gartner...

There are HUGE and OBVIOUS differences between leading, being direct and SHOUTING at your employees.

...

Samsung is viewing its new NYC-based "flagship" as a branding and product exposition venue rather than a retail location. These don't have to be mutually exclusive (more on this shortly) but Chris Petersen is correct when he writes that "what is old is new again albeit more high-tech." Nike...

And Amazon is opening at least several hundred "bookstores" — Circuit City's best chance of success is a very deep partnership with Amazon. Best Buy is back on track from where they were a few years ago, so it's really hard to see where the opening is here.

...

Isn't calling what Amazon is apparently opening "bookstores" like still thinking that Amazon is just a bookseller?

These are points of distribution that will undoubtedly be more purposeful than simply selling books. No doubt. Amazon should never be underestimated.

...

The Super Bowl, and the NFL in general — in spite of its PR woes and all the other baggage of the sport/business — taps into more people on an emotional level than just about anything else short of a disaster or war. Maybe, at least in a positive sense, more...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters