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Phil Rubin

CEO
rDialogue

No question: Lululemon has a much greater challenge to reach men than Nike has reaching women. Shop any Nike store and that will be obvious. Nike is one of the top global brands for a reason and there's no question they will be that way for women too, especially...

Of course having digital tech experience is a bonus but that alone means nothing in terms of c-level or even retail success. Retail, even at Amazon, is not purely a digital world, and certainly not the way it is at a Facebook or a Google, who don't sell physical...

The changes will be relative, as most retailers are so entirely promotional that the incremental activity will be largely lost in the clutter.

...

Personalization is most impactful when it creates relevance in the customer's brand experience. Beyond purchase data, other behavioral data is also helpful. This includes service or campaign data (retargeting for example) as well as browsing history, data gleaned from a customer's profile, preferences or social graph.

The majority of e-commerce...

In a word, no. RadioShack has been in decline so long, with ineffective leadership, that one holiday season is not going to save it. The brand and their business has lost relevance and "Weird Al" and company are not going to change that.

...

Email is not going away and while it's improving, there is still too much reliance from marketers on the idea the more is better. Discipline, data and design are all elements still lacking on many if not most email campaigns and thus the fact that nearly 40 percent of...

We've long maintained that loyalty programs have an integral place early in the customer (and prospect) life cycle. This is not just a function of changing customer behavior, though such changes absolutely reinforce the merit of such a strategy. Loyalty programs done right reinforce the brand, amplify its core...

Selling tobacco products, with their black box labels, is inherently inconsistent with a positioning around health and wellness. The competitive impact, and response, will be a function of how aggressively CVS aligns its marketing activities around its brand and business strategy. The more aggressive CVS is, the more pressure...

This move is very consistent with the investments and stated goals that Nordstrom has for its Direct business. Further, it's entirely on-strategy with the core foundation of Nordstrom's business, and that is selling goods to customers with a high degree of service and value while minimizing customer risk, all...

Well done Bill, and reasonably simple:

  1. Transparency
  2. Substance before form
  3. Value and values alignment
...

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