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Phil Rubin

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rDialogue

Bonobos is more than an e-tailer, and its growth though multiple channels, both its own and through retailers such as Nordstrom, underscores that retail is not an either/or proposition. Of course Amazon is the prime exception, but even Amazon is continuing to evolve its brick-and-mortar strategy, even without true...

Good for Google and for Net-A-Porter. Scarcity is a powerful strategy when launching something this leading edge, and the positioning alone is going to make demand even greater for when this does move downstream and mainstream.

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Sponsorships are still too much like mass media (advertising) rather than actionable and measurable in terms of customers and sales. Marketing accountability, and the increasing number of options for large and smart brands (including retailers) to know customers and connect with them directly, will continue to put pressure on...

It has been well documented, perhaps best in Fred Reichheld's "The Loyalty Effect" that there is a strong correlation between loyal employees and loyal customers. Those are key ingredients for success in retail and any other business with customers. Better than the ratings, look at the stock price performance...

Tiers in loyalty programs, whether published or unpublished, aren't necessarily confusing. But loyalty programs that are poorly designed and delivered are not only confusing, they lead to dangerous generalizations like this one.

Sorry but giving all "loyal" customers a flat discount is dilutive and a terrible financial decision. It's analogous...

With comp store sales down 20%+, this reeks of desperation and reminds me of a headline in "Marketing Week" (UK) yesterday that reads, "Asos found out the hard way that resorting to promotions rarely has a happy ending."

My guess is that Coach has no idea what its Comp Customer...

The success of malls and shopping centers is no different than what their tenants need: the ability to attract and retain the right mix of customers. For the shopping centers, that means the right retail tenants, as that's what attracts customers. Millennials aren't simply defined by age and demographics,...

In these days of Amazon dominance, local is their mailbox, doorstep or office. Without an incrementally better experience, and even assuming price parity, the key takeaway here is that (customers') time is increasingly valuable. Brands and merchants need to make the most of it.

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AR has a place in retail especially as pricing comes down and functionality expands outside of physical spaces (i.e., stores) and more into the digital commerce world. The challenge AR has had thus far is a function of it being campaign focused versus embedded into the customer experience, which...

Consumer privacy concerns are only overstated to the degree that stores are irresponsible with the data they collect - which they generally are. Consumers are more than willing to opt-in and opt-up (e.g., via loyalty "programs") in exchange for the right consideration from brands.

Aside from the issue of stores...

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