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Phil Rubin

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rDialogue

The theory of "Generation Flux" absolutely meshes with long-term planning. Just listen to a Nike earnings call with analysts. The biggest factors in the examples of Mr. Jobs and Mr. Parker is their ability to exploit the chaos out in the marketplace through leadership, dominance and focus, not to...

Loyalty, and especially loyalty marketing, has never been about a program any more than wellness has been about a vitamin. Loyalty marketing is a business and marketing strategy that aligns resources and investments to customers in a way that creates mutually-beneficial value.

Nikki's comments below reflect this idea. Loyalty isn't...

These are all factors driving digital commerce, but there are others. One is the fact that retailers are having an easier time improving the digital experience than they are the in-store one. Especially for large retailers, it's much more economical to invest in digital commerce than it is to...

Wearable technology, IoT and the like are indicative of (generally younger) consumers seeing where there can be real value in our increasingly data-driven world. We've likely not seen the majority of ways that the smart use of data and technology will become the most popular but they will all...

Much of the value of BOPIS versus "standard in-store purchase" (which is increasingly a misnomer given omni-channel shopping habits) is not simply time "saved" versus a comparable in-store purchase. Rather it's the value of the time saved versus non-comparable in-store visits, which is where the product sought after doesn't...

No question: Lululemon has a much greater challenge to reach men than Nike has reaching women. Shop any Nike store and that will be obvious. Nike is one of the top global brands for a reason and there's no question they will be that way for women too, especially...

Of course having digital tech experience is a bonus but that alone means nothing in terms of c-level or even retail success. Retail, even at Amazon, is not purely a digital world, and certainly not the way it is at a Facebook or a Google, who don't sell physical...

The changes will be relative, as most retailers are so entirely promotional that the incremental activity will be largely lost in the clutter.

...

Personalization is most impactful when it creates relevance in the customer's brand experience. Beyond purchase data, other behavioral data is also helpful. This includes service or campaign data (retargeting for example) as well as browsing history, data gleaned from a customer's profile, preferences or social graph.

The majority of e-commerce...

In a word, no. RadioShack has been in decline so long, with ineffective leadership, that one holiday season is not going to save it. The brand and their business has lost relevance and "Weird Al" and company are not going to change that.

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