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Janet Dorenkott

VP & Co-owner
Relational Solutions, Inc.

I don't think it will level the playing field for a while. First of all, it's like comparing driving versus walking. No matter how you improve the walk, driving is simply faster and easier.

Second, most people are fearful of allowing access to their phones. I have written numerous blogs,...

I think this survey is flawed. It really depends on the definition of WOM, search engines, online shopping sites and advertising. Online shopping sites have advertising. WOM includes everything from social chatter to listening to grandma talk about what she puts in her yummy Christmas cookies.

I think it's also...

Changing the name is irrelevant. Changing how you use the data is pertinent. Historically, loyalty programs have been implemented in a vacuum. Data wasn't shared or integrated with other applications. The problem, is, without leveraging it against other data, it can't do anything more for you. By integrating loyalty...

If you pay someone a commission on zero sales, they still earn nothing. The problem isn't paying people commission, the problem is getting people into the stores! JCP has to change their image. Period. What do you think of when you hear JC Penney? I think of my grandma....

Of course this is possible. This plan is simply to leverage the newest, available data and integrate it with existing demand data, in order to take Demand Planning and Forecasting to the next level. It's called Predictive Analytics and we've been doing it for years. The question is, "what...

So people "exposed" to crowds are "more willing to gamble," "more persuaded by negative messaging" and "more likely to chose neutral words." By the way, since when is the "coffee" neutral and "insurance" safety related? When I hear the word "insurance," I think of scams. Anyway, obviously environment effects...

Nice article, but everything in it assumes that all customers want to be "champions." The problem is, not everyone has the personal characteristics to pull this off. It's a rare person that actually becomes the "champion" who is out there "championing" new ideas and justifying it. These people have...

In this season of love and forgiveness, let's remember that all companies are comprised of individuals. Individuals trying to do their jobs. Some are better than others, but Target was also a victim. Ultimately, it is the thieves that are to blame. Target is trying to fix the problem...

I think it's a great idea. I'm guessing that Starbucks, or just about any other vendor that offers commuters on a 3 hour ride an escape from their seat, will experience success. The only caveat there is what Starbucks is paying for that captive audience. In the end, it's...

I got half way through this article, jumped onto E-Trade and bought more stock in Amazon. In essence they are giving themselves a percentage of every developer's new apps with this concept. They are targeting the Droid marketplace and Apple's iStores with this concept. Now I'll just sit back...

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