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Also from Janet Dorenkott...

Braintrust Resource

Relational Solutions Inc.
The Importance of Integrating P.O.S.
White Paper (PDF)

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Janet Dorenkott

VP & Co-owner
Relational Solutions, Inc.

FB crossed the line. And I say that as a stock holder. It's one thing to use information that was voluntarily given to do target marketing. It's completely different to intentionally try to manipulate emotions. To say the impact was "extremely minimal" is ridiculous.

According to the NIH, an estimated...

Appealing? I downloaded the app before I got to this question! The map is a time saver. Ever try to find a specific item on the medicine shelf? On top of that, coupons and loyalty tied to the app make it even more appealing. Walgreen's just leap-frogged the competition...

I see a lot of restaurant comments here. In Cleveland, we have a great theater and dinner district. We have many award winning chef's with great restaurants. But I think most cities have local restaurants that do well.

As far as consumer goods outlets go, I think they are suffering...

The bar should definitely be higher for texting. Solicitations and offers via cell phone and text messages cost the recipient money. If I get a marketing call via cell, I am very annoyed. I rarely get texts from companies that are not solicited.

Most companies are smart enough to use...

Size, speed and ease of use. I like to search for things from my phone, but if I'm shopping, I want to see all my options from a big screen, zoom in to see detail, quickly select what I want and move on to the next item. There are...

I think having kiosks will be good, but they will still need to offer the cashier option, much like the grocery stores do. I love the idea of a couple of kiosks to order from. This would speed up the order process for some, but there's no way my...

I have been to stores and restaurants with snobby associates. I have no problem walking out of them. They may have found a guy who bought 2 bottles of cologne instead of one, but my guess is, he will buy his cologne elsewhere next time. I simply do not...

I don't think it will level the playing field for a while. First of all, it's like comparing driving versus walking. No matter how you improve the walk, driving is simply faster and easier.

Second, most people are fearful of allowing access to their phones. I have written numerous blogs,...

I think this survey is flawed. It really depends on the definition of WOM, search engines, online shopping sites and advertising. Online shopping sites have advertising. WOM includes everything from social chatter to listening to grandma talk about what she puts in her yummy Christmas cookies.

I think it's also...

Changing the name is irrelevant. Changing how you use the data is pertinent. Historically, loyalty programs have been implemented in a vacuum. Data wasn't shared or integrated with other applications. The problem, is, without leveraging it against other data, it can't do anything more for you. By integrating loyalty...

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