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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

VP, Strategy & Insights
Match Drive

Right. KillerApp: The truly EZ self-checkout. We aren't there yet, this is an interim step.

...

Dreiling's stock sale may signal his departure in the next 12 - 18 months. If he is planning to leave his role, he may not want to sell when someone else is running the company. In that scenario, he might feel that the health of the business would be...

McKee knows her buyers. Tapping into mindset and innate demand is the name of the game, and she knows it. This is less of a question of "inventory control" and more a question of creating real demand.

...

The disconnect between shopper expectations and retailers' ability to create seamless experiences is not new. The reasons for the phenomenon run pretty deep, or the problem would have been fixed by now.

The operational and executional challenges are simply legacy systems, built to deliver maximum efficiency under a different shopping...

VR is sexy. But it is still a bit fantasy. I place my bets with Augmented Reality. The difference is that Virtual Reality is a completely immersive digital experience. Augmented Reality overlays digital images, information and sound onto the real scene in front of the viewer. It "augments" the...

This is an interesting case of pre-launch buzz gone wrong. Usually, there is anticipatory excitement before a new product launch, especially where there have been some seeded testers. Not so in this case. The non-testers are so freaked out by a potential invasion of privacy (X-Ray Vision!) that they...

Alcohol is an interesting add to the Starbucks mix. As a long-time Starbucks aficionado, the addition of booze seems to fundamentally change their brand proposition. But, I rarely go there after 4 p.m. So, Starbucks will be moving toward a more European type of coffeehouse.

What ultimately makes this work...

I think this is a very promising move for Dollar General, because the dollar store shopper overindexes for convenience store shopping.

What does this mean? That the dollar store shopper is demonstrating preference for a smaller footprint, fast shopping experience. This is the perfect move to appeal to these shoppers,...

Why mess with success? Sales are going up.

The truth is that fashionistas shop H&M differently than they shop say, Banana Republic or J.Crew. These other retailers feature hotly anticipated online "Look Books" and seasonal lines of clothing. Shoppers look to them for seasonal trends, and to consider which outfits...

I agree with Mark Heckman. The question is, who is the dog and who is the tail? As a shopper marketer, I am keeping my fingers crossed that it's Safeway.

Safeway has a progressive, disciplined approach to shopper marketing and I would love to see more of that across the...

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