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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

VP, Strategy & Insights
Match Drive

Fantastic! The digitally-enhanced images are especially hard on young girls, but they negatively impact the self esteem of women too.

Why does this matter? These enhanced photos artificially skew our mental frame of reference to an impossible standard. We come out the losers. The result: eating disorders, self-loathing, defeatism. These...

I agree that Uber needs to monetize delivery—employing delivery fees or selling ads, or both. The death of Webvan, early in the digital delivery game, should be a warning to those who enter: consider profitability-per-transaction in addition to scale economies.

...

This is great! But only if workers can hit the gym during paid hours or office hours. Otherwise, workers are putting in unpaid overtime to stay fit.

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It seems a little goofy that it has taken this long for Target to understand that longer hours is "a big opportunity."

Walmart has over two-thirds of its stores open 24/7, effectively becoming the go-to retailer for almost every category, because shopping trips don't need to be planned. By comparison,...

I like this idea. I imagine that grocery chains (Kroger, Peapod, Giant, etc.,) as well as recipe destinations (like Allrecipes.com and Food Network) will begin to incorporate this digital function into their apps and websites. So, it is a good debut of a useful new feature, but I am...

I love the idea! But, we aren't French.

Americans like their consumer goods to look perfect, and I'm afraid that in the minds of many grocery shoppers, produce is just another CPG. They hold it to the same standards as mass-produced items, mostly because they are trained to do so....

Are gray market goods a serious issue in America? Yes! Look at the increasing gap between the haves and the have-nots. There's your market.

About Alibaba's move—it's good news. Not just for the luxury goods manufacturers, but for business as a whole.

The reason is that the protection of brands, trademarks,...

Most interesting to me: This pilot store assumes that guests are digitally enabled. That is ground-breaking because it is an acknowledgement that most Target shoppers are empowered by their mobile devices. Digital empowerment means shoppers are more deeply embedded in the shopping process, their relationship with the brand and,...

Yes, we have been seeing that the front end sales are down. I would like to quote Kit Yarrow, PhD., psychologist and regular columnist for Psychology Today.

She writes: "Shoppers are making fewer impulse purchases at the cash register. Single sale copies of magazines, largely purchased while waiting in line...

Perceptions of freshness are an issue at dollar stores and big boxes. Convenience stores have been dealing with this issue for a while—how appealing is a hot dog from the C-store vs. a hot dog from the grocery deli? They are probably the same, but the environment seems to...

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