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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

VP, Strategy & Insights
Match Drive

It's true, chains are largely absent from holiday pop-ups. Local merchants are intercepting holiday traffic in lifestyle locations. Many of these spots would be perfect equity-builders for big brands. However, pursuing these low-volume opportunities with high-cost pop-up shops doesn't generate much profit. So, these are left to the local...

As a Google Glass Explorer, I have found the best feature of the product to be the overlay of virtual information onto the "real" world. That information includes everything from navigation to language translation (superimposed onto foreign text, or spoken to you via the ear bud) to historical and...

CEOs certainly seem to be under more scrutiny today than ever before. Stakeholders, pundits and bystanders all get to weigh in on an executive's performance, and their comments reverberate around the web for months.

This makes the role more externally political than it has been in the past, when...

To me, this news in this piece is the shifting role of brand sponsorship.

Today, entertainment, advertising, social media, and vending are blending together. The boundary between content and product-placement is eroding. The REI "Wild" connection is evidence that entertainment narratives are becoming store shelves.

...

There is a lot of hand-wringing going on now, but the changes won't be as onerous as grocers fear. Calculating the calories of the ingredients and dividing by portion size will work for many recipes, especially those which feature "fresh" elements, like salads.

And which shoppers will seek out the...

As long as they've done their research with their brand loyalists and prime prospects, this should be fine. I have consistently been surprised at how little real research is done in advance of radical change...that's the key to success.

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Yes, I do think that the low cost of gas this year combined with the rise in consumer confidence will have a positive effect on holiday shopping. When the price at the pump is less than you expect, there is a little more buoyancy in the "holiday spirit."

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It's true—Echo will only achieve its real value when it completes shopping tasks in connection with your television.

Perhaps Echo is the link which will finally allow the convergence we have been waiting for. I'm talking about the convergence of television, the internet and communications in consumers' living-rooms. The advantage...

Phone calls are so 20th century. Millennials text, type and swipe—they don't want to talk. It's a question of demand, pure and simple.

...

This is a service which is already used extensively in Japan. As we become more urbanized and more mobile, it only makes sense to untether a consumer from "home" delivery. Nobody's home.

...

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