[Image of: RetailWire Logo and Tagline (for print)]

Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

SVP, Strategy & Insights, Head of ShopLab
Match Drive

The perimeter is growing and the center is shrinking. Soon many grocery stores will be redesigned (a la Fresh Market) to include more square footage for fresh perimeter, including RTE foods.

My prediction for center store grocery is that many brands will evolve into fresh versions of themselves. Imagine canned...

The purchasing paradigm is shifting. Time was, a shopper would go to a store to buy groceries, or a mattress, or clothing, or anything. The same dynamic was at play for every category: shoppers went to stores to see the wares, order and buy. Today, that model has exploded...

The trend in grocery is toward "fresh." When you think of Target, you probably don't think fresh produce. Right now, that's the disconnect. However, I do see a way forward: TargetExpress.

The TargetExpress format caters to Millennials and an urban lifestyle, which has an emerging "just-in-time" shopping pattern. That is:...

YES—online shopping will be transformed by virtual reality, using gaming technology. And brick-and-mortar shopping will be transformed by augmented reality.

However, it's not only shopping which will be transformed. Our daily lives and the very experience of living will be transformed, whether enhanced or made worse, by these digital overlays.

...

I agree with Steve Addis. CDs do make Starbucks look dated. Streaming is the best vehicle for Starbucks to continue its musical tradition.

...

Apple has to prove itself again. Since Steve Jobs passed away, Google has come on strong and many of the Apple innovations feel like old hat.

So the time is right for Apple to give itself a makeover. In fact, part of the purchase price for Apple products is the...

I feel that this article is still trying to push Millennials into a physical space, because as Boomers, that's what we like (being a Boomer, I can say that).

Instead, when it comes to marketing we need to "Fish Where The Fish Are."

The way to "win back"...

This feels like it's finally here, and even so it is probably only one step closer to "real" security. I envision "real" security as being a combination of biometric keys (iris scans, fingerprints) and encryption.

...

There are implications for the small screen and the new "big screen."

Smaller screens for individual viewing will be the venue for direct sales of the future. As television converges more closely with retail (and payments) the individual screen will become the new retail shelf.

On the other hand, the "big...

Macy's is smart, smart, smart. They stand to gain huge credibility among an affluent group of female shoppers,while building beauty chops. Great move!

Bluemercury is now captive...hopefully the brand experience will remain high.

...

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters