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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

VP, Strategy & Insights
Match Drive

Most interesting to me: This pilot store assumes that guests are digitally enabled. That is ground-breaking because it is an acknowledgement that most Target shoppers are empowered by their mobile devices. Digital empowerment means shoppers are more deeply embedded in the shopping process, their relationship with the brand and,...

Yes, we have been seeing that the front end sales are down. I would like to quote Kit Yarrow, PhD., psychologist and regular columnist for Psychology Today.

She writes: "Shoppers are making fewer impulse purchases at the cash register. Single sale copies of magazines, largely purchased while waiting in line...

Perceptions of freshness are an issue at dollar stores and big boxes. Convenience stores have been dealing with this issue for a while—how appealing is a hot dog from the C-store vs. a hot dog from the grocery deli? They are probably the same, but the environment seems to...

One Word: Finally.

I am no fan of Facebook, but even I have been waiting for the "Buy" button. Now the promise of Facebook's commercial return can be fully realized.

...

There are three things shoppers need from mobile shopping apps: price, knowledge and access.

About price: price comparison, sales alerts, discounts and couponing are few of the functions accommodating this need.

About knowledge: includes product and category information, ratings/reviews and know-how.

Finally, about access: access means agency through one's device; order and...

I believe this is the first viable commercial foray into augmented reality, and I have been a Google Glass Explorer.

I say this is the first viable commercial entry because the shopper doesn't need to spend a fortune, or climb a learning curve, to get the experience or the personalization.

Sure,...

Sure Alibaba will gain some traction here in the US. But the long term, monster wins for the retailer will remain in global markets from Asia to Europe. The reason? "Modern Retail" models push a dominant majority of volume through chain stores. Older retail models (still in force in...

I am not convinced that equating a Coke to physical exertion is a smart move. It draws attention to the fact that the calories need to be burned off...which many people aren't prepared to do.

Raising awareness about the metabolic consequences of consuming Coke is not in the brand's interests....

To me, the real story is that total spending on fathers for Father's Day is up from $9 billion in 2009, to $12.4 billion in 2014. That's a huge increase in a short amount of time.

The reason for this, I believe, is that fathers are participating in childrearing in...

I believe that Tesco features a similar offer in the UK. The advantage?
In a race to the bottom, the low cost provider wins. So, it's no wonder that these mega-retailers are at the forefront of these offers.

...

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