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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

SVP, Strategy & Insights, Head of ShopLab
Match Drive

This is smart for both parties. Starbucks is creating a total experience (and other retailers will follow with media and media property partners), and the New York Times is maintaining its relevance. The demographics are almost a perfect dovetail.

Watch for more of these kinds of alliances — retail and media —...

With the cost of human labor nearly 10 times that of robotic labor, it is only a question of time before many retail jobs are automated. I foresee a time when the human labor market has a scarce supply of jobs, at least in certain parts of the world.

That...

I have seen that this occasion is moving earlier and earlier in the summer. Sure I understand why: beat the competition (whether retailer or brand), take the shoppers out of the market before the "other guy" begins marketing, break through in a slow media timeframe, etc.

However I think that...

As long as Martha is at the (creative) helm, the brand will retain core followers and a certain integrity. The future of the brand depends on the creative leaders who follow her; in this sense it's like a fashion house. When Tom Ford went to Gucci, he revitalized it....

FINALLY.

I'm only sorry that it took a tragedy to finally get retailers to understand that this flag is often used as a form of hate speech. Sure it's historical. Sure it also symbolizes southern pride — for some. But at the end of the day there is more...

Big Data is the sleeping giant of our industry.

Companies haven't set up for the onslaught of information because many don't know what lies within the data. There is a kind of blindness to the depth of understanding and opportunities inherent in the information streams.

That's ok. Enter the insights professionals!...

I believe two grocery store formats will emerge: self-serve and experiential. The first will focus on price and convenience. The second will be an experience-rich destination, featuring same-day or next-day food consumption.

...

Do Customers want to be sold? Probably not. I know I don't.

I agree with Chris that the role of the sales associate has changed, because the shopper has access to more information than ever before. So, what is the role of the sales associate now?

In apparel, it's usually to...

Brilliant! Yes, there is a growing need for delivery (of all kinds) in cities. Uber is poised to take advantage of the freelance workforce with their infrastructure. Fantastic and nothing but upside. Buy!

...

The cloud battle is the real issue here. No one wants to be the guy who bets on the wrong horse (think Betamax). However, as a practical matter, the winner will probably subsume the loser(s), so there won't be too much lost for the cloud crowd.

It's interesting to think...

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