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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

VP, Strategy & Insights
Match Drive

In-store Wi-Fi and the use of mobile devices to enhance the shopping experience is still a nascent movement. However, these early steps are essential for paving the way toward the future of retailing. And the future is anybody's guess. I have to believe it will involve effortless integration of...

I agree—"Gear" is sexier and more 21st century than "supplies." ("Supplies" feels quaint in today's world, where paper is becoming antiquated.)

However, in terms of the ad itself, I was much more captivated by the first campaign, "Where Did You Get That?" These ads featured people in various contexts (coffee...

This is taking "captive audience" to new, ridiculous lows ... forget it.

...

Amazon is established enough at this point to enter a new phase of its lifecycle...it is heading toward a "house of brands" model, like a department store. What is to differentiate it from other department-store like venues? Price? Shopping experience? Convenience?

Whatever it is, they better get there soon, because...

BOPIS isn't about speed per se. It's about the breadth of offering. If a shopper can access thousands of products online and see-feel-try-and-buy in-store, well, that's a plus. Except in grocery, the role of the store isn't about sales or speed. Instead it's a showcase, and a sometime delivery...

It's true, chains are largely absent from holiday pop-ups. Local merchants are intercepting holiday traffic in lifestyle locations. Many of these spots would be perfect equity-builders for big brands. However, pursuing these low-volume opportunities with high-cost pop-up shops doesn't generate much profit. So, these are left to the local...

As a Google Glass Explorer, I have found the best feature of the product to be the overlay of virtual information onto the "real" world. That information includes everything from navigation to language translation (superimposed onto foreign text, or spoken to you via the ear bud) to historical and...

CEOs certainly seem to be under more scrutiny today than ever before. Stakeholders, pundits and bystanders all get to weigh in on an executive's performance, and their comments reverberate around the web for months.

This makes the role more externally political than it has been in the past, when...

To me, this news in this piece is the shifting role of brand sponsorship.

Today, entertainment, advertising, social media, and vending are blending together. The boundary between content and product-placement is eroding. The REI "Wild" connection is evidence that entertainment narratives are becoming store shelves.

...

There is a lot of hand-wringing going on now, but the changes won't be as onerous as grocers fear. Calculating the calories of the ingredients and dividing by portion size will work for many recipes, especially those which feature "fresh" elements, like salads.

And which shoppers will seek out the...

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