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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

VP, Strategy & Insights
Match Drive

Phone calls are so 20th century. Millennials text, type and swipe—they don't want to talk. It's a question of demand, pure and simple.

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This is a service which is already used extensively in Japan. As we become more urbanized and more mobile, it only makes sense to untether a consumer from "home" delivery. Nobody's home.

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Here's a simple (but perhaps not easy) way to improve rewards redemptions: At the check-out, offer the option to pay in rewards points.

Shoppers have already seen this option on Amazon and American Express online. Offering this at a brick-and-mortar cash wrap would be a huge plus-up for shoppers and...

The music industry has been upended by digital commerce and now it is the publishing industry's turn. As a writer myself, I hope that we can find some way to keep writing a real profession. The payment for intellectual goods is an ongoing challenge in the new economy.

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To me the question isn't when women will surpass men in terms of numbers of gamers, but the implications for other categories—and importantly, retail.

Regular game play trains consumers to interact with commercial platforms in a particular way. Their expectations pivot around small, speedy decision-making, frequent acknowledgements and rewards, score-keeping...

The best part of this program is the strategic use of the teen influencers. Sure Youtube is the tactical vehicle du jour—but without those influencers Kohl's wouldn't have much.

Best to continue to think strategically, and let the tactics ride with the moment.

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I have been fascinated with this phenomenon. There are several implications. Just to name a few of the obvious ones:

  • The Big Grocery Stock-Up Trip is dying—grocers and CPGs need to focus on single-serve occasions and casual adult get-togethers.
  • Stock-up trips may become the purview of the Latino family.
  • Pack sizes...

Leave it to the little guy to develop astute guerilla tactics. In-N-Out is giving U.S. brands a tutorial in brand building.

Uniqlo did something similar with pop-ups before they became ubiquitous, and with a similar effect—the brand developed a kind of cult following. However, unlike In-N-Out, I am not convinced...

Fantastic! The digitally-enhanced images are especially hard on young girls, but they negatively impact the self esteem of women too.

Why does this matter? These enhanced photos artificially skew our mental frame of reference to an impossible standard. We come out the losers. The result: eating disorders, self-loathing, defeatism. These...

I agree that Uber needs to monetize delivery—employing delivery fees or selling ads, or both. The death of Webvan, early in the digital delivery game, should be a warning to those who enter: consider profitability-per-transaction in addition to scale economies.

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