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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

SVP, Strategy & Insights, Head of ShopLab
Match Drive

The biggest difference between groups of Millennials is life stage: in grad school and on campus, or married with children, or single in the city. These life stages dictate much more about needs than a blanket age bracket.

Another huge differentiator is economic stratum. The top wealthiest 5% live differently,...

This kind of vertical integration is the next wave of food retailing, especially for value shoppers. We are seeing other food retailers like AHOLD embracing the trend by partnering with organic farmers like BrightFarms, which supplies their produce in several states. This move gives them control over quality claims...

If I were a smaller online retailer I might take a wait-and-see approach. It is in the small businessman's interests to make payments easier and faster for the shopper; however, it encourages a healthier business climate in general to have a third party like PayPal brokering payments. Amazon is...

To me, the interesting part here is Target teaming up with Marimekko. This brand is practically a relic from the 1970s. It almost seems that Target is trying to help the brand regain its standing in the U.S.

But beyond this, the shopper who would value Marimekko is a bit...

This is interesting stuff! I am especially intrigued by the spectrometer to gauge food nutrient levels, contaminants, ripeness, etc.

It seems to me that the spectrometer technology could be something that every consumer could have in an app. Shoppers would be able to judge the relative "worth" of a food...

Unfortunately, there are retailers that seek to engage shoppers with high-price, multiple-discount bait. Sure, online shoppers can get the price brought back down to the "regular" price. But I imagine there are other shoppers who don't remember to put in the coupon code before checkout — and thus are paying...

The iconic names from a bygone era won't be worth much without a real reason to shop there. So the same old rule applies — give the shopper something so compelling that she can't get elsewhere.

My question is, what would that be? Bringing these older names into the modern age...

Click-and-collect in the U.K. is a bigger, more viable channel than it is in the U.S. The reason is scale and density. The U.K. is a smaller market with fairly high population density, relative to the U.S. These two factors (scale and density) make delivery cost efficient for fast-moving...

What does Samsung gain from opening a flagship without POS terminals?

A museum.

...

User generated content is a trend that will live on. Here's why:

  1. UGC contests engage shoppers/consumers;
  2. UGC can be repurposed across platforms to other consumers, buying credibility and attention;
  3. UGC also shows the marketing team where the brand is going in the minds of consumers.

What is less certain is whether the...

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