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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

VP, Strategy & Insights
Match Drive

To me the question isn't when women will surpass men in terms of numbers of gamers, but the implications for other categories—and importantly, retail.

Regular game play trains consumers to interact with commercial platforms in a particular way. Their expectations pivot around small, speedy decision-making, frequent acknowledgements and rewards, score-keeping...

The best part of this program is the strategic use of the teen influencers. Sure Youtube is the tactical vehicle du jour—but without those influencers Kohl's wouldn't have much.

Best to continue to think strategically, and let the tactics ride with the moment.

...

I have been fascinated with this phenomenon. There are several implications. Just to name a few of the obvious ones:

  • The Big Grocery Stock-Up Trip is dying—grocers and CPGs need to focus on single-serve occasions and casual adult get-togethers.
  • Stock-up trips may become the purview of the Latino family.
  • Pack sizes...

Leave it to the little guy to develop astute guerilla tactics. In-N-Out is giving U.S. brands a tutorial in brand building.

Uniqlo did something similar with pop-ups before they became ubiquitous, and with a similar effect—the brand developed a kind of cult following. However, unlike In-N-Out, I am not convinced...

Fantastic! The digitally-enhanced images are especially hard on young girls, but they negatively impact the self esteem of women too.

Why does this matter? These enhanced photos artificially skew our mental frame of reference to an impossible standard. We come out the losers. The result: eating disorders, self-loathing, defeatism. These...

I agree that Uber needs to monetize delivery—employing delivery fees or selling ads, or both. The death of Webvan, early in the digital delivery game, should be a warning to those who enter: consider profitability-per-transaction in addition to scale economies.

...

This is great! But only if workers can hit the gym during paid hours or office hours. Otherwise, workers are putting in unpaid overtime to stay fit.

...

It seems a little goofy that it has taken this long for Target to understand that longer hours is "a big opportunity."

Walmart has over two-thirds of its stores open 24/7, effectively becoming the go-to retailer for almost every category, because shopping trips don't need to be planned. By comparison,...

I like this idea. I imagine that grocery chains (Kroger, Peapod, Giant, etc.,) as well as recipe destinations (like Allrecipes.com and Food Network) will begin to incorporate this digital function into their apps and websites. So, it is a good debut of a useful new feature, but I am...

I love the idea! But, we aren't French.

Americans like their consumer goods to look perfect, and I'm afraid that in the minds of many grocery shoppers, produce is just another CPG. They hold it to the same standards as mass-produced items, mostly because they are trained to do so....

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