Liz Crawford

This is a nice list for a small business owner to keep pace with algorithm-based dynamic pricing. I especially like the time of day/day of week suggestion. Getting peak online shopping hours is fairly easy to research, so it's a low-calorie way to optimize pricing.

It will be a death match for sure. However, once location and small footprint convenience is in parity, the best price will win.

Should dollar stores respond? Stocking a locally desirable assortment, configuring merchandising for optimum shoppability and offering a rewards program may help. But only maybe.

Fantastic! Target doesn't have much credibility in terms of electronic expertise — this overcomes that. It even leapfrogs some Best Buy geek chic by offering "impartial" advice and commentary.

I imagine that WIRED will develop celebrity "recommenders" too. It's in keeping with Target's strategy of offering celebrity designers to guide...

There is a solution from the shopper's point of view: virtual shelf extension. VSE functions when a shopper encounters an OOS. If she is using a "storemode" app (geo-fenced app, that knows where you are), the shopper can toggle to back to non-store mode and order the item to...

Legacy mindsets and procedures keep many companies clinging to outmoded business practices. Another culprit is lack of know-how, in terms of using the new data. Finally, in some cases, gathering and integrating all of the data can be pricier than the practices they are currently using. While updating the...

I'm not sure Samsung will need to open stand-alone stores to compete. What the heck - they are already getting the overhead & staff & traffic at Best Buy. Why bother with a stand-alone (other than perhaps a flagship). Anyway, I am always partial to an underdog - Go...

Opt-in works best when the consumer perceives that the benefits of participating outweigh the risks or efforts of doing so. It's a value equation in their mind, with a number of implicit assumptions and expectations about the brand.

Investigating those implicit expectations may be the next wave of research findings.

The rewards need to be perceived to be greater than the effort required to get them.

This subconscious shopper value equation is based on the amount of effort expended to earn and redeem value.

The perceived value of the reward can increase in a few ways. First, shoppers "overvalue" a reward...

I don't believe Nordstrom will dilute its equity by launching its "Savvy" concept. There has been a precedent among high-end apparel retailers and clothing brands to roll out less expensive alternatives: Saks Off Fifth, DKNY, Filene's Basement, Barney's Warehouse, D&G, etc.

Rather, the question is whether Savvy itself will be...

Arguably, we are in a battle for behavior...Right Now. I don't believe that by 2020, we will still be incenting behavior as vigorously as we are now.

Instead, the next 7 - 10 years will see a quantum leap in the sheer volume of information coming our way, and how...