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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

SVP, Strategy & Insights, Head of ShopLab
Match Drive

Do you remember a couple of Christmases ago, Best Buy embraced the dreaded 'showrooming' trend? They were radical for doing that... and I applauded them. Their CEO at the time claimed that those showroomers were his to lose. How right he was.

I believe this move has played a big...

C- stores aren't the preferred channel for female shoppers, who are the primary fill-in buyers. This is heavy lifting. Easier—drug store as destination fill-in....

...

I think that the hardest part is measuring results. Aggregating results so that they show the real progress against all stakeholder objectives is challenging.

A ray of hope: The single-source digital measures, which are coming through Kantar and Catalina/Nielsen, will help resolve these issues. Stay tuned.

...

It's the loss of personal control that makes technology creepy. When technology increases personal control, it's cool. That's the difference. Unfortunately, most companies don't adequately consider the psychological and social needs of their shoppers. Instead, the focus is on their own convenience and profitability. This means there is a...

This is smart for both parties. Starbucks is creating a total experience (and other retailers will follow with media and media property partners), and the New York Times is maintaining its relevance. The demographics are almost a perfect dovetail.

Watch for more of these kinds of alliances — retail and media —...

With the cost of human labor nearly 10 times that of robotic labor, it is only a question of time before many retail jobs are automated. I foresee a time when the human labor market has a scarce supply of jobs, at least in certain parts of the world.

That...

I have seen that this occasion is moving earlier and earlier in the summer. Sure I understand why: beat the competition (whether retailer or brand), take the shoppers out of the market before the "other guy" begins marketing, break through in a slow media timeframe, etc.

However I think that...

As long as Martha is at the (creative) helm, the brand will retain core followers and a certain integrity. The future of the brand depends on the creative leaders who follow her; in this sense it's like a fashion house. When Tom Ford went to Gucci, he revitalized it....

FINALLY.

I'm only sorry that it took a tragedy to finally get retailers to understand that this flag is often used as a form of hate speech. Sure it's historical. Sure it also symbolizes southern pride — for some. But at the end of the day there is more...

Big Data is the sleeping giant of our industry.

Companies haven't set up for the onslaught of information because many don't know what lies within the data. There is a kind of blindness to the depth of understanding and opportunities inherent in the information streams.

That's ok. Enter the insights professionals!...

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