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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

SVP, Strategy & Insights, Head of ShopLab
Match Drive

The mentality of "committing" to a purchase is an important part of a retailer truly making a sale. This technology subverts the key "moment of truth."

I do not think that disintermediating the shopper commitment process is in the interests of sellers (either retailers or brands). Retailers may be dealing...

The Dash product will be an advantage to manufacturers, because the shopping journey is dis-intermediated such that shoppers will not be confronted with other brands or alternatives when they are buying. I would imagine this is a no-brainer for brands. On the other hand, shoppers may wish to choose...

In an independent study we conducted at MATCH ShopLab we discovered that there are two fundamental disconnects between grocery and digital.

First, most apps (from list-makers to mobile shopper cards) do not function well in-store. The apps are slow, cumbersome and there are problems with the wireless signals. Even many...

Bring on the robotics. Bring on anything which will roughly approximate old fashioned decorum.

I am probably one of the few people who hates to have a "relationship" with a sales associate. I find it creepy when a sales person calls me by name; call me "miss" call me "ma'am."...

The perimeter is growing and the center is shrinking. Soon many grocery stores will be redesigned (a la Fresh Market) to include more square footage for fresh perimeter, including RTE foods.

My prediction for center store grocery is that many brands will evolve into fresh versions of themselves. Imagine canned...

The purchasing paradigm is shifting. Time was, a shopper would go to a store to buy groceries, or a mattress, or clothing, or anything. The same dynamic was at play for every category: shoppers went to stores to see the wares, order and buy. Today, that model has exploded...

The trend in grocery is toward "fresh." When you think of Target, you probably don't think fresh produce. Right now, that's the disconnect. However, I do see a way forward: TargetExpress.

The TargetExpress format caters to Millennials and an urban lifestyle, which has an emerging "just-in-time" shopping pattern. That is:...

YES—online shopping will be transformed by virtual reality, using gaming technology. And brick-and-mortar shopping will be transformed by augmented reality.

However, it's not only shopping which will be transformed. Our daily lives and the very experience of living will be transformed, whether enhanced or made worse, by these digital overlays.

...

I agree with Steve Addis. CDs do make Starbucks look dated. Streaming is the best vehicle for Starbucks to continue its musical tradition.

...

Apple has to prove itself again. Since Steve Jobs passed away, Google has come on strong and many of the Apple innovations feel like old hat.

So the time is right for Apple to give itself a makeover. In fact, part of the purchase price for Apple products is the...

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