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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

SVP, Strategy & Insights, Head of ShopLab
Match Drive

YES—online shopping will be transformed by virtual reality, using gaming technology. And brick-and-mortar shopping will be transformed by augmented reality.

However, it's not only shopping which will be transformed. Our daily lives and the very experience of living will be transformed, whether enhanced or made worse, by these digital overlays.

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I agree with Steve Addis. CDs do make Starbucks look dated. Streaming is the best vehicle for Starbucks to continue its musical tradition.

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Apple has to prove itself again. Since Steve Jobs passed away, Google has come on strong and many of the Apple innovations feel like old hat.

So the time is right for Apple to give itself a makeover. In fact, part of the purchase price for Apple products is the...

I feel that this article is still trying to push Millennials into a physical space, because as Boomers, that's what we like (being a Boomer, I can say that).

Instead, when it comes to marketing we need to "Fish Where The Fish Are."

The way to "win back"...

This feels like it's finally here, and even so it is probably only one step closer to "real" security. I envision "real" security as being a combination of biometric keys (iris scans, fingerprints) and encryption.

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There are implications for the small screen and the new "big screen."

Smaller screens for individual viewing will be the venue for direct sales of the future. As television converges more closely with retail (and payments) the individual screen will become the new retail shelf.

On the other hand, the "big...

Macy's is smart, smart, smart. They stand to gain huge credibility among an affluent group of female shoppers,while building beauty chops. Great move!

Bluemercury is now captive...hopefully the brand experience will remain high.

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Target is poised to grow. They made the hard decision to jettison the Canadian business (cut bait), and have made it past the debit/credit card security crisis. They are ready to reap the rewards of their astute test-and-learn program with Target Express.

I love TargetExpress. It integrates digital and in-store...

SuperBowl XLIX should win an Oscar for Best Male Weepie—or at least be a nominee.

What gives? It must be the focus on the Millennial Male, who marketers believe to be more sensitive than previous generations of men. But—the context folks! This isn't the place for it!

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In-store Wi-Fi and the use of mobile devices to enhance the shopping experience is still a nascent movement. However, these early steps are essential for paving the way toward the future of retailing. And the future is anybody's guess. I have to believe it will involve effortless integration of...

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