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Also from Liz Crawford...

Braintrust Resource

The HUB Conference, NYC Sept 2013
"Shopping in the Era of Big Data"
Brief Video from a Conference (url)

Links by Liz

 
[Image of: Liz Crawford]

Liz Crawford

SVP, Strategy & Insights, Head of ShopLab
Match Drive

User generated content is a trend that will live on. Here's why:

  1. UGC contests engage shoppers/consumers;
  2. UGC can be repurposed across platforms to other consumers, buying credibility and attention;
  3. UGC also shows the marketing team where the brand is going in the minds of consumers.

What is less certain is whether the...

This is too little, too late. American Girl gave aspirational, relatable role models to youth, earlier and better than Barbie. Further, the emphasis on looks as the value of the doll is perpetuated (versus American Girl characters). Finally, if Barbie has a place at all, it's as the insane...

Macy's is right on time. Partnering with Etsy will do a few things: signal relevancy to Millennials and introduce fresh ideas to Boomers. Up-and-coming designer merchandise is exactly what Macy's needs right now.

While it's terrific they are hosting Etsy sellers in One Below (on-site), it would be a home...

Unlike a Japanese consumer, the average American shopper doesn't have a "fascination" with robots. However, that doesn't mean there isn't room for automated retail.

If we call it something else — an ATM machine, an airline kiosk or a grocery self-checkout, automated retail gets more approachable for Americans. Machine interaction is...

I agree with Paula, that Brian Cornell has made the right moves and will continue to do so in 2016. He has wisely teamed up with CVS to handle the pharmacy end of the business. Migrating CVS users to his space benefits both retailers and the shoppers.

Further, he is...

Today, time is consumers' scarcest commodity. So mobility is a critical benefit to shopping, especially during the holidays when everyone is busier. The benefit of mobile devices, of course, is that the user can order and pay anywhere, anytime. That means that all of those "media snackers" (the app...

I can't imagine that anyone is surprised by this ... Walmart Pay is the next logical step to its app. It will be interesting to see competitors: Target Pay, Kroger Pay, etc. How will this shake out? Ultimately, I think that the market will settle on the consortium solution,...

I think third-party delivery services will be increasingly de rigueur, in order to reach customers in a restaurant's trade area. However, the restaurant needs to build and manage those relationships to ensure quality. This will hold true for grocery and grocerants moving forward too.

These phenomena are emerging due to...

My only question is — why haven't they done this before? Obviously, this is exciting for both the buyers of these extravagant gifts and those who simply dream about them. And what a great brand equity play for Neiman Marcus! My advice: Do this at every flagship in every major...

Well, it may be warm weather, but it's still Christmas. That means people are still looking for presents — to give and to get. I think that appealing to the shopper, like "What to get Aunt Belinda?" will be more effective than simply showing hero shots of merchandise. Let's use...

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