Doron Levy

BrainTrust Query: Cash Back Popularity on the Rise, But Is There a Better Way?

March 11, 2010

FROM RETAILWIRE:
Cash is king. During the past two years, this age old encouragement from our fathers has been driven home with punctuation. In the loyalty and rewards game, cash is king in a different way. Will cash back rewards continue to become more and more popular with consumers, or is it just a temporary reaction to this recession?      [more...]

Costco's program is neat and clean. At the end of your year you get a certificate to use in store. No muss, no fuss. And it comes as a big surprise because you are not being constantly reminded of what your balance is. I believe consumers are looking for the simplest way to accumulated rewards. Give me a percentage back of what I spend at a certain point in the future. Those programs that allow you to spend your rewards at another store may have a good subscription base but ultimately as a retailer, you want to keep that money in-house.