Also from Jonathan Marek...
Applied Predictive Technologies
APT Food for Thought
Analytical Insights from APT's Restaurant Practice (URL)
March 3, 2010
FROM RETAILWIRE:
A new study published in the American Journal of Medicine suggests there may be a link between regular use of popular over-the-counter painkillers and an increased risk of hearing loss in men under the age of 60. Will the study cause a drop in sales of aspirin and other over-the-counter painkillers?
[more...]
I'm with Rick on this one. It feels like the study-of-the-week, based on often-spurious correlations. That list is growing long, from HRT to Vitamin D. Studying people who self-select into taking pain killers is an impossible task. I can't imagine any way you could correct for the massive bias that the self-selection introduces.