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Braintrust Resource

Miller Zell, Inc.
Store Brand Equity and Incremental Sales
Activating the store environment to build brand equity & trial (PDF)

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Sandy Miller

President
Miller Zell

Analyst: Rite Aid Could Be Next Takeover Target

February 19, 2010

FROM RETAILWIRE:
UBS Securities' analyst Neil Currie thinks that once Walgreens has had the opportunity to complete its purchase of Duane Reade, it might turn its attention to taking over some or all of Rite Aid's 4,800 stores. How likely do you think all or parts of Rite Aid will be sold?      [more...]

MY COMMENTARY:

If Rite Aid is going to remain a player, they need to become a true convenience store. The Pharmacy is the low margin traffic draw; the front is where they make money. That area is under merchandised and promoted.

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