Warren Thayer

Kmart Adds Shopper Reviews to Store Shelves

July 14, 2010

FROM RETAILWIRE:
Consumers are interested in what others have to say about the products they are thinking of buying, apparently part of the premise behind Kmart's decision to post reviews of various video games next to products in its stores. Is there room for customer product reviews in stores?      [more...]

Good idea, and I think it could easily work in other departments, such as TVs, electronics, computers, etc., where consumers so often seek out guidance. This could work especially well for high-ticket items bought by older people who are less tech-savvy. In games, I'd suspect a lot of the young buyers already have mobile devices and know how to use them, so they can compare things at the shelf without the help of Kmart. As has been said, the reviews have to be honest, and have a rating system that is unbiased, or it'll all be worthless.