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Bob Phibbs

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The Retail Doctor & Associates
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The Fallacy of the Connected Consumer's Love of Mobile Apps

January 20, 2012

FROM RETAILWIRE:
Many marketers appear to be making assumptions about consumer shopping preferences based on the skyrocketing adoption rates of new technology. However, a new study on the habits of "connected consumers" indicates that focusing too intently on mobile commerce apps is not fully warranted. What place do mobile tablet and smartphone apps have in the overall "e-commerce ecosystem?"      [more...]

MY COMMENTARY:

NRF's Big Show touted the great wave of technology and mobile, yet articles like these are continuing to pop up like 1% of users represent 50% of mobile.

While many will say it is the wave of the future, maybe it will take much longer to get to shore.

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