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WSJ: Average Joes to Get Technicolor Coats
January 28, 2011
FROM RETAILWIRE:
Color us skeptical. A report on The Wall Street Journal website says that fashion designers are looking to brighten up guys' lives by putting them in Pepto-Bismol pink overcoats and other similarly "vivid colors." Will American males buy "Fanta orange and Pepto-Bismol pink" coats in large numbers?
[more...]
Neon is a fun fad, but still a fad. However, color has now become gender-neutral. Just walk the halls of our kids' elementary schools and you'll see almost as many fifth grade boys in pink polos as girls of the same age. My ten year old son summed it up: "If girls can play on the football team, why can't we wear pink?"
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