Carol Spieckerman

Urban to Launch Bridal Concept

March 8, 2010

FROM RETAILWIRE:
Urban Outfitters Inc. announced plans to launch a new concept focused on the $60 billion wedding industry. The idea for creating a brand aimed at weddings grew out of the company's existing business, which frequently catered to brides and their entourages. What do you think about Urban Outfitter's testing of a bridal concept?      [more...]

If anyone can pull this off, Glen Senk can. Urban has done a terrific job of differentiating its brands (most non-industry folks I speak with have no idea that Urban Outfitters and Anthropologie have the same parent). The company has been incubating new concepts that incorporate services such as the garden, landscape and cafe concept Terrain (so far, one location in PA) and the uber-talented group at Anthropologie could pull the bridal industry out of its race-to-the-bottom misery by offering gowns that are more personalized and hand-crafted. Owning and managing the entire wedding process will plump up sales and drive loyalty. Love it.