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Gene Detroyer

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Urban to Launch Bridal Concept

March 8, 2010

FROM RETAILWIRE:
Urban Outfitters Inc. announced plans to launch a new concept focused on the $60 billion wedding industry. The idea for creating a brand aimed at weddings grew out of the company's existing business, which frequently catered to brides and their entourages. What do you think about Urban Outfitter's testing of a bridal concept?      [more...]

MY COMMENTARY:

Building brands makes sense. Building brands off of well regarded businesses makes more sense. But, when a retailer says, "We want to help the bride plan the wedding," red flags should be raised.

That comment recognizes the fact that the business is a one-off business. There is no profitable repeat customer. Every customer has to be mined. That should always be a concern.

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