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Ken Lonyai

Digital Innovation Strategist, co-founder
ScreenPlay InterActive

Google Shopping Executive Shares Holiday Best Practices

December 6, 2012

FROM RETAILWIRE:
Google transitioned beginning May 2012 from a free search model to Google Shopping, which relies solely on paid Product Listing Ads. What do you see as the benefits as well as the drawbacks of such a search engine application to retailers as well as consumers?      [more...]

MY COMMENTARY:

This was a BrainTrust discussion some months ago. Essentially, this a way for Google to monetize what was yet another free service, making things more challenging for small sellers. For small businesses that can pay the price of ads and remain competitive, it gives them a little better exposure, but for many, it will mean that they can't afford to compete and will lose consumer visibility.

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