Anne Bieler

Nordstrom Links Bricks and Clicks

August 24, 2010

FROM RETAILWIRE:
Nordstrom appears to have achieved the link across selling channels that most retailers aspire to, according to reports. The department store chain manages inventories at its store and its website as one entity. What do you think about Nordstrom's approach to linking its online and offline businesses?      [more...]

Nordstrom taking important steps to make shopping the 360 experience it can become. Integration of all the consumer touchpoints is essential--and about time! Not surprising Nordstrom is ahead here. With all the technology "out there," it's hard for shoppers to understand why simple things like inventory info takes extra time when it should be "right there."