Richard Seesel

Urban to Launch Bridal Concept

March 8, 2010

FROM RETAILWIRE:
Urban Outfitters Inc. announced plans to launch a new concept focused on the $60 billion wedding industry. The idea for creating a brand aimed at weddings grew out of the company's existing business, which frequently catered to brides and their entourages. What do you think about Urban Outfitter's testing of a bridal concept?      [more...]

Bridal is a huge category but a very fragmented business on a national scale. David's Bridal may be the only player in the industry well-known to consumers, and there is a market space between David's and bridal salons. Urban (and J. Crew, for that matter) will bring a different design and pricing point of view to the category, and Urban in particular can be expected to deliver a more contemporary point of view.