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Home » RetailWire Braintrust Directory » Blog » BrainTrust Query: Loyalty 360 Weighs in on 12 Key Loyalty Marketing Trends for 2010
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BrainTrust Query: Loyalty 360 Weighs in on 12 Key Loyalty Marketing Trends for 2010

January 29, 2010

FROM RETAILWIRE:
Engagement. Collaboration. Sustainability. ROI. Some may call these buzzwords, but BrainTrust panelist Mark Johnson predicts these are bottom-line concepts that will drive loyalty marketing in 2010. What overall trends do you see driving loyalty marketing in 2010?      [more...]

MY COMMENTARY:

I would add community involvement. I like to see retailers that make themselves deeply part of the local community and charities.

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