Carol Spieckerman

Nordstrom Links Bricks and Clicks

August 24, 2010

FROM RETAILWIRE:
Nordstrom appears to have achieved the link across selling channels that most retailers aspire to, according to reports. The department store chain manages inventories at its store and its website as one entity. What do you think about Nordstrom's approach to linking its online and offline businesses?      [more...]

Nordstrom is taking full advantage of the widening gap between sites that thrive on planned obsolescence (Gilt and others) and pure players whose aisles (to me, anyway) are a bit too "endless" (Amazon)...and then there are the rest -sites that come off as brand-contradicting afterthoughts (Macy's, Saks and even Barneys).

I've been saying that the online, and specifically, seamless online and offline integration and brand consistency, is the softlines retail blue water. Nordstrom just proved that it is swimmable.