Steve Montgomery

BrainTrust Query: Four Reminders About Effective Store Design

August 27, 2010

FROM RETAILWIRE:
Organization of a store is crucial to building sales because the merchandise can only do so much with clever packaging. What are some of your pet peeves around store design and merchandising? Are there any tips you would add to those given in this article?      [more...]

Here are a few of the things we remind clients regarding store layout and merchandising:

1. There is a difference between a display and visible storage.
2. Displays are something to walk by, not around.
3. Size matters. If too large it is imposing. Too small, it is insignificant.
4. A few well thought out signs are better. Too many signs and people ignore them all.
5. Be aware of what categories are destinations within the store. Do try to stop the customer on their way there, but do place complementary categories on their path to the checkout.
6. Use the two step rule - people should know what you stand for two steps inside your door.