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Paula Rosenblum

Managing Partner
RSR Research

Super Bowl Ads Come Up Short in Crunch Time

February 6, 2012

FROM RETAILWIRE:
Yesterday's Super Bowl was one of the most exciting in the history of the event. If only the same could have been said for the commercials, which fell short of producing much in the way of advertising highlights during the broadcast. What did you think of this year's Super Bowl ads? Which particular spots worked best (or not) and why?      [more...]

MY COMMENTARY:

I thought the Coke ads were really boring, and not so relevant to today's world. The Budweiser commercial touting the end of prohibition was just.plain.weird. Ditto for some of the others which were as over-dark as the Coke commercials were over-bright.

I absolutely thought the night's big winners were the Doritos ad men. Both commercials were epic, with the baby slingshot narrowly beating out the dog.

And now I will go back to sulking over the Patriots receivers' grand chokes.

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