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Ralph Jacobson
Global Consumer Products Industry Marketing ExecutiveIBM
America's 'Mindful' Consuming Celebrities
August 9, 2010
FROM RETAILWIRE:
According to Andrew Benett, global CEO of Arnold Worldwide, ten public figures embrace qualities of a new "mindful consumer" committed to sustainability, giving and more-thoughtful consumption. Do you generally agree with Andrew Benett's view of the evolving "mindful" consumer?
[more...]
I can't knock wealthy people for donating to their causes, and these actions can help stimulate and guide the rest of society. However, Americans are already far and away the most generous society on the planet. We have given more of our earnings to charities since the dawn of time, so this shift to austerity may add a new twist, but I think it's a different issue than philanthropy. The new look of the rich wearing cheap clothes can be condescending in some cases, depending upon the celebrity in question.
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