Carol Spieckerman

Giant Eagle Tests In-Store Wellness Areas

January 26, 2010

FROM RETAILWIRE:
Giant Eagle, is testing dedicated health and beauty areas featuring a wider selection of dietary supplements, a premium cosmetics counter, a pharmacy with a drive-through window, a dietitian, and a licensed skin specialist. What do you think of Giant Eagle's in-store wellness shops?      [more...]

An admirable effort for a regional grocer though in a growing-more-crowded-by-the-day space. CVS opening its Beauty 360 concept, Walmart's remodels featuring health and beauty front and center with seamless segues to pharmacy where adjacencies have been completely rejiggered, Target launching "better-for-you" sub-private-labels.... Every retailer out there is laser focused on health and wellness, so I don't see Giant Eagle differentiating with this strategy; however, they certainly can't afford to sit on the sidelines as others jump in, experiment and fine-tune.