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Tom Redd

Vice President, Strategic Communications
SAP Global Retail Business Unit

Chains Have Plans to Keep Americans Spending

November 29, 2012

FROM RETAILWIRE:
Now that the consumption craziness associated with the Thanksgiving through Cyber Monday period is over, there is, of course, the continual barrage of great deals and discounts still out there. What do you think merchants need to do keep up the sales momentum created during the Thanksgiving through Cyber Monday period?      [more...]

MY COMMENTARY:

George, a good snapshot and topic. Reporting directly from a family of very active shoppers and extensive dialogue with people talking with retailers on a regular basis, the core of the retail momentum factor is still price. My family shoppers are still all price focused.

Retailers can leverage many tactics to drive more sales and the Booz team has a good report on some of the in-store and online techniques that can help.

This report is available here.

Keep in mind it is still price and as Booz states "virtual gifting" will see s strong increase. Downloading your gift saves you from cleaning up all that wrapping paper! Think virtual and great price!

Tom

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