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Anne Bieler

Sr. Associate
Packaging and Technology Integrated Solutions

Madonna Talking to Macy's

February 22, 2010

FROM RETAILWIRE:
Madonna is said to be talking to Macy's about doing an exclusive line. According to a report from Women's Wear Daily, the contemporary women's collection includes apparel, accessories, intimates and footwear. What do you think about the potential for a Madonna fashion line?      [more...]

MY COMMENTARY:

Well, if this is a business decision, what were they thinking? Fun to discuss, but hard to see who the target shopper might be. Unless she has another totally unexpected surprise for an unsuspecting public!

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