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BrainTrust Query: The A.P.P.L.E. Way
June 20, 2011
FROM RETAILWIRE:
The Wall Street Journal just did an interesting deep-dive on the Apple retail stores. One thing that stands out is that they aren't really relying on some technology advantage - it's about carefully controlling the customer experience. What can other stores learn from Apple's employee training methods and customer service guidelines?
[more...]
The learning from Apple is simple: Live the brand in store. It took a technology company with the luxury of building stores from scratch to develop today's best practices in Shopper Marketing.
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