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Lee Peterson

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Victoria's Halloween Secret is Out

July 14, 2010

FROM RETAILWIRE:
Halloween isn't just for kids anymore and Victoria's Secret is looking to get in on the fun with a line of costumes for the holiday season. Is it a good or bad idea for Victoria's Secret to be getting into the Halloween costume business?      [more...]

MY COMMENTARY:

As long as it's brand right, why not? I trust the master marketer Ed Razek will hit that target and lay off the sleaze button...or is that too boring? In any case, who wouldn't want to go to that party?

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