Jerry Gelsomino

Uniqlo's Six Phrases for Advisers

June 28, 2010

FROM RETAILWIRE:
At every Uniqlo worldwide, store associates are trained to repeat six phrases they are expected to use while on the selling floor. And every morning before each store opens, associates -- called "advisers" - practice the phrases. What do you think of Uniqlo's store associate training techniques and the "six phrases?"      [more...]

Several years ago, the Disney Institute put out a little book called, "Be our Guest, Perfecting the art of customer service." Some of those same techniques and philosophies were written about then and Uniglo smartly adopted the same techniques. Good going!