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Jonathan Marek
Senior Vice PresidentApplied Predictive Technologies
Ads Stalk Consumers Online
August 4, 2010
FROM RETAILWIRE:
Ever get the feeling you're being followed online? Well, as an article on AdAge.com points out, you are. Do you see ads that follow consumers online as doing more good or bad to the reputations of retailers and brands?
[more...]
Doesn't everyone know they are tracked online? Isn't it like walking in London now? It used to be concerning to be on camera 24-7, but after a while, everyone forgets.
Anyway, I think that even from a consumer's perspective, seeing personalized ads is far better than seeing the pop-up junk ads from 5-10 years ago!
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