Roger Saunders

PL Buyer: The Next Step for PL Packaging

February 8, 2012

FROM RETAILWIRE:
A few private label experts were asked by Private Label Buyer in a recent roundtable what were the major packaging trends to watch for in 2012. The answers included: sustainability, functionality (easy to open) and communications. Do you think store brand packaging is lagging behind national brands?      [more...]

Consumers are still in a cautious and concerned mood. Based on the January BIGinsight Consumer Intentions & Action (CIA) Survey, 1 out of 3 adults are buying more "store/generic brands," as a result of fluctuating gas prices. Of the 9,000+ adults surveyed, those who said that they had become more "environmentally responsible in their daily life," 49.1% of them said they were buying more "store/generic brands", as a result of fluctuating gas prices.

Michael Quint is right. The consumer is not going to spend more on sustainable packaging, while they are seeking ways to save money.

Private label is going to continue to grow, and sharp retailers will make packaging an important part of the buying decision that is impacted by in-store marketing-- one of the top points of influence for purchase.