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Gene Hoffman

President/CEO
Corporate Strategies International

Reimagine That: J.C. Penney Has Morale Problem

December 6, 2012

FROM RETAILWIRE:
While many point to changes in pricing and promotion as the why behind plummeting sales at J.C. Penney, another reason may have been spelled out in Penney's recent SEC filing: workforce reductions. Do you think J.C. Penney management has lost or is in danger of losing the faith of its employees?      [more...]

MY COMMENTARY:

Faith without needed sales causes morale problems and then faith fades away.

JCP now means "Just Couldn't Pull-it-off."

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