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Home » RetailWire Braintrust Directory » Blog » Retail TouchPoints: Is the Retail World Ready for Digital Receipts?
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Retail TouchPoints: Is the Retail World Ready for Digital Receipts?

January 25, 2010

FROM RETAILWIRE:
During the checkout process today, consumers often leave the store with a paper receipt longer than their arm. What are the pros and cons of digital versus paper receipts for consumers and retailers?      [more...]

MY COMMENTARY:

Digital receipts are the way to go. I think retailers are misguided if they think that consumers are reading the marketing messages on their ever-growing receipts. Not only is it a waste of paper, but it is an inconvenience for the consumer to have to carry this long paper trail. It is interruption marketing at its worst! And totally unnecessary.

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