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Food Makers Keeping It Simple
August 12, 2010
FROM RETAILWIRE:
Simplicity is joining the ranks of natural and organic as an important driver in food marketing today. Is the move to simplicity in foods a trend or a fad? How do you think simplicity will affect food retailing in the years ahead?
[more...]
I think it is a trend as well. Too much complexity takes away from brand/product appeal. On the ingredient level concerns about health will push manufacturers to drop some ingredients but in general, the clearer the offer to the consumer, the better.
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