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David Biernbaum
Senior Marketing and Business Development ConsultantDavid Biernbaum Associates
Parents Just Saying 'No' to Birthday Gifts
July 29, 2010
FROM RETAILWIRE:
If a lot of people follow the example of Bill Doherty, a researcher in childhood consumer culture at the University of Minnesota and co-founder of BirthdaysWithoutPressure.org, retailers could see a big drop-off in the amount of goods purchased as birthday gifts. Are there ways retailers can actively work with parents looking to create more responsible birthday celebrations?
[more...]
I'm fascinated by the sudden realization that children's birthdays have become almost as material and expensive as weddings but I think retailers will be absolutely fine even with this new conscientious movement to just say "no."
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