John Crossman

RSR Research: Where to Start with Mobile?

July 10, 2010

FROM RETAILWIRE:
The clear consensus at the RIS News' Executive Summit event was to make your existing e-commerce site mobile-friendly as soon as possible. The good news is that it's relatively cheap to experiment and play around with the front-end while doing the heavy lifting on the back-end. What will likely be the biggest challenges as e-commerce strategies are tied to m-commerce?      [more...]

The key is for retailers to be cutting edge without losing touch with the basics. No matter how much retailers use technology, they must have a clean store with friendly employees. Think outside the box and back to basics - both must happen.