Kai Clarke

Costco Goes to the Mall for Growth

August 25, 2010

FROM RETAILWIRE:
In the past, Costco has opened the occasional club in a mall. Now, however, the company is making a push to put its stores in shopping center spaces that typically house department store anchors. What is your assessment of Costco's move into mall locations?      [more...]

Costco is in the consumer shopping business and so are malls. Everything else simply reflects preconceived notions about what should be instead of what is the best way for today's consumer. As we quickly discard these preconceptions, we will rapidly discover that pure value, heightened customer service and no out of stocks will dominate the customer shopping experience, not whether the store is in a mall, or what type of store it is.