Also from Bill Emerson...
January 30, 2012
FROM RETAILWIRE:
Catching up to Thanksgiving, the Fourth of July and Memorial Day, Super Bowl Sunday has become yet another day when Americans take a break from the call for healthy eating. What's unique about the retail opportunity around the Super Bowl versus other food-gorging holidays such as Thanksgiving and the Fourth of July?
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The Romans had bread and a circus where gladiators fought and died while the audience gorged and drank. Fast forward to the present and we have the Super Bowl where gladiators fight and get rich (and admittedly beaten up pretty badly). As it's said, the more things change....
As far as healthy alternatives, give me a break. I'm going to watch these athletes smash into each other and dine on celery and carrot sticks? Yeah, right.