Ryan Mathews

Penney on Fast Track with New Fashion Line

August 11, 2010

FROM RETAILWIRE:
J.C. Penney is looking to pick up the pace of its fashion sales with the launch of a new, exclusive line created for the department store chain by fast-fashion retailer Mango MNG Holding SL of Spain. Has fast-fashion become a requirement in retailing today or does the traditional means of sourcing apparel still work?      [more...]

Being "fast" isn't a positive if you are rushing the wrong products to market. And, as has been noted above, fast means different things to different companies. The trick is to get young people to want to put those clothes on--and speed is only a very small part of that equation. Let's see Michelle Obama wearing those clothes first (ala J. Crew)--then figure a way to get them to market quickly.