David Biernbaum

Target and Wal-Mart Give Individual Attention to Customers

August 31, 2010

FROM RETAILWIRE:
Target and Wal-Mart Stores may be the biggest mass merchandisers in the country, but both believe business results can be improved by tailoring what they do to individual shoppers. Do you think Target and Wal-Mart are capable of achieving a "neighborhood store" feel?      [more...]

It is definitely "possible" for Walmart and Target to achieve a "neighborhood store" feel by altering product selection on an individual location basis; however, I remain very, very, very, skeptical that the concept will filter down to the store level in a truly meaningful effective way. I have done business with both organizations, and continue to do so, for more than 20 years, and I find it very challenging for me to believe that either retailer has a system, or the people in place to make this happen beyond just the surface.