Bill Bittner

Kroger's One-Stop Digital Coupon Center

July 27, 2010

FROM RETAILWIRE:
Kroger last week launched an online digital coupon center that enables customers to load coupons onto their loyalty-card accounts. The discount is then automatically deducted at checkout without a paper coupon. How would you rate Kroger's digital coupon website?      [more...]

The interesting thing about the Kroger announcement is that there is no mention of a service provider. It appears Kroger has developed the IT services for presenting coupons to their customers and integrating selections with the checkout process themselves. Many other companies have implemented similar capabilities using third party service providers to avoid the design and development costs. I can only assume Kroger looked at their volumes and what a third party would charge before they decided it would be cheaper to build the IT systems themselves.