Joan Treistman

CPGmatters: CPG Marketers Ready to Roll with Holograms

February 15, 2012

FROM RETAILWIRE:
The jig is up for counterfeiters of free and high-value coupons. Most consumer packaged goods marketers will issue coupons bearing a special standardized hologram sometime during the first half of 2012. Are holograms the answer to coupon counterfeiters?      [more...]

This sounds like a commentary on paper coupons, only with no mention of their proportion in the world of couponing, or to what extent counterfeiting has had an impact.

And what happens to digital coupons? Isn't it the case that retailers are sending coupons onto our smartphones for use in the store?

I look forward to my colleagues' discussion on this.