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Jerry Gelsomino

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Wal-Mart to Tag and Track Clothing

July 26, 2010

FROM RETAILWIRE:
Everyone can quit guessing what next step Wal-Mart will take in its plan to test RFID technology. According to a Wall Street Journal report on Friday, the world's largest retailer plans to tag individual men's jeans and basics to help it more effectively manage its inventory. Will Wal-Mart's actions lead to the widespread adoption of item-level RFID at retail?      [more...]

MY COMMENTARY:

I think the biggest advantage of RFID is to the customers' benefit. When they can be guaranteed that the product they are buying is safe, authentic, within the dates of freshness or quality they are paying for, then they will see its real worth. I see RFID not as a operating tool for efficiency, but a marketing tool to build customer loyalty.

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