Mel Kleiman

Starting the Day the Homemade Way

March 4, 2010

FROM RETAILWIRE:
For those perennially rushing from pillar to post, fast food restaurants have proved obliging. But examples of recent declines at Burger King, McDonald's, 7-Eleven and Wendy were cited as evidence of economic concerns. Do you agree the downturn has increased the at-home breakfast opportunity for grocery stores?      [more...]

The problems today present an opportunity for tomorrow. It has all been said above but if you look at the types of changes, the most significant change is the structure of things. This economic climate is creating a structural change in the way consumers look at things and spend their money. Now is the time for the grocery industry to build on this unique opportunity and win back old customers and create new ones by showing them
1. How easy it is to make breakfast at home.
2. How much faster it is to make breakfast at home.
3. How much money you can save by making breakfast at home.
4. How much better for your health it can be to make breakfast at home.