Max Goldberg

FD Buyer: Let's Try Coordinating the Time of Category Reviews

March 8, 2010

FROM RETAILWIRE:
Let's say you're a manufacturer with a new product breakthrough, and you're ready to present it to the trade this month. But let's also say that several of your key retailers won't be reviewing your category until the following January. Would an effort at standardizing which categories are reviewed when be beneficial for the industry?      [more...]

I agree with Ben...there are pluses and minuses to this, depending on the manufacturer's distribution strategy. Standardization might work well for planning the launch of a new national brand, but it could hurt small businesses trying to launch regionally and retailers that buy locally or regionally.