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Family Dollar Tests Basket Analysis
March 11, 2010
FROM RETAILWIRE:
In a project last year, Family Dollar worked with Applied Predictive Technologies to understand what's happening at the basket level. How do you think better access to basket analysis insights can help retailers and vendors?
[more...]
This analysis is what's needed to help vendors better serve Family Dollar with cross promotion strategies and programs to help build business for both. It also helps to verify shopper mindset and how important "solution planning" can be for merchandising.
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